Netflix went down for some viewers after Stranger Things premiered The first four episodes of Stranger Things season 5 caused issues for thousands of viewers. Mariella Moon UpdatedThu, November 27, 2025 Stranger Things season 5 (Netflix) Netflix has crashed for what seemed to be thousands of viewers after the first four episodes of … Continue reading Netflix went down for some viewers after Stranger Things premiered
Turning Black Friday Message Fatigue Upside Down by Laurie Sullivan , Staff Writer, November 21, 2025 Consumer fatigue is driven not by message volume in ads, but by ads with irrelevant messages, according to a new report that analyzes Black Friday and Cyber Monday messages and campaigns. The report finds that some 56% of consumers … Continue reading Turning Black Friday Message Fatigue Upside Down
Google Reduces Cost Of MMM Tests by Laurie Sullivan , Staff Writer, November 13, 2025 Metrics give marketers insight into the impact of campaigns, but the power resides in understanding the numbers. Google has released two AI-based agentic agents that analyze campaigns, but marketers should have the knowledge to recognize the influence of the words … Continue reading Google Brings Down Cost Of Running MMM Tests
Google AI Overviews Drive CTRs Down by Laurie Sullivan , Staff Writer, November 6, 2025 AI Overviews (AIO) seem to significantly affect click-through rates (CTRs) for organic and paid search, but the impact varies based on query type and whether brands receive an AI citation. Brands earned 35% more organic clicks and 91% more paid … Continue reading Google AI Overviews Drive CTRs Down
October 10, 2025 Markets and crypto are down today. Why these stocks are an unusual exception Trump spats with China over export controls of rare earth minerals, threatening ‘massive increase of tariffs’ and triggering a widespread market sell-off.
Google Using Advanced LLMs To Take Down Invalid Traffic by Laurie Sullivan , Staff Writer, August 13, 2025 Advances in large language models (LLMs) are changing the way Google detects and fights against invalid traffic (IVT) and ad fraud in digital advertising that often manifests as clicks and impressions not generated by humans. By leveraging AI … Continue reading Google Advances LLMs To Block, Take Down Invalid Ad Traffic
Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step. Mike Pastore on July 1, 2025 You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. … Continue reading 6 marketing team silos you need to break down, and how to do it
June 16, 2025 At Home closing? Bankruptcy puts dozens of stores at risk of shutting down BY Grace Snelling At Home, the big-box home decor and furnishings brand, is the most recent in a series of home goods stores, including Big Lots and True Value, to file for bankruptcy in recent months. Today, the company announced … Continue reading At Home closing? Bankruptcy puts dozens of stores at risk of shutting down
Search Traffic Down 10%: What’s Happening And Where It’s Going by Laurie Sullivan , Staff Writer @lauriesullivan, May 8, 2025 Brands are competing for attention across fragmented landscapes, and those focused on traditional search strategies are losing attention and relevance. AI, algorithms, and platform changes are being blamed for declining visibility, but the real issue is … Continue reading Search Traffic Down 10%: What’s Happening And Where It’s Going
April 10, 2025 Why Canva doubled down on a musical to hype its new products BY Jeff Beer Last year, when Canva used a rap song to promote its new suite of products for businesses, the reaction online was about what you’d expect. “Call 911 I’m having a cringe overdose.” “This is Lin-Manuel Miranda’s fault.” The … Continue reading Why Canva doubled down on a musical to hype its new products
