Columnist Mary Wallace explains the ins and outs of sales enablement and how it can help you improve the customer experience and increase sales productivity. Mary Wallace on October 13, 2015 Driven by the internet and mobile device proliferation, buyers are now in control of knowledge consumption. They are self-educating — gobbling mass amounts of content that’s … Continue reading Don’t Waste Marketing Leads: Achieve Revenue Goals With Sales Enablement
Rick GoodmanOctober 11, 2015 More and more frequently, teams are spread out across the city, the state, even the world; rather than having your full team working out of the same office, you may have “virtual” or “remote” employees working from the comfort of their own homes. There’s been a lot of ink spilled to … Continue reading Don’t Forget to Affirm Your Virtual Employees!
Don’t get caught up in the all-too-common impulse to chase view counts. Columnist Michael Litt explains why you need to first figure out your goals and then determine how to measure video marketing success. Michael Litt on October 9, 2015 Ah, the viral video. It’s become both a blessing and a curse for modern marketers. … Continue reading View Counts Don’t Count! Using Video Analytics To Understand What’s Working And What’s Not
Jeniece PrimusOctober 6, 2015 Can you tell how a company is doing just by looking at its social media activity? A piece of investigative journalism from Buzzfeed (yes, Buzzfeed) implies the answer might be yes. Their journalists chose a few social media apps and then looked at how often people were tweeting out links to … Continue reading Don’t Be A Zombie: Avoiding Social Decay In Your Business
Didi D’ErricoOctober 6, 2015 This week, Saba and WorkforceTrends.com announced findings of their Employee Development Survey of 2,000 HR leaders and employees across the U.S. and the UK on their employment priorities. The results pointed out a few disconnects that could be difference-makers. #1. Where’s the Path? A whopping 60% of HR leaders polled feel … Continue reading Don’t Ask, Don’t Keep: Why HR Is Losing Great Employees
Emily CretellaOctober 2, 2015 Stomach lurching. Tear welling. Fist slamming. You know what I’m talking about: that feeling you get when you make some stupid mistake that could cost you business. It happened to me this week. And I’m still kicking myself. “Hi Ms. Cretella. This is my fourth attempt to reach out to you, … Continue reading Don’t Let Something So Stupid Cost YOU Business
Stephanie SlackSeptember 25, 2015 Time and time again people tell me they don’t have a creative bone in their body. (Technically that is true, bones make up our skeletal system not our creativity, duh.) In all actuality we have a narrow definition of creativity; it’s not simply the ability to dance, write catchy jingles or … Continue reading 5 Reasons You’re A Creative Genius (And Just Don’t Know It)
Olivier ChoronSeptember 28, 2015 “A strong headline,” I hear you say. If you are a channel marketer and are planning to add ‘through channel social media syndication’ to your existing portfolio of content and web syndication programs, I would like you to think very carefully as to how you are going to do this! Content … Continue reading Adding Social Media To Your Content Syndication Platform – Don’t Do It!
Catherine MiklausSeptember 24, 2015 Recruiting and hiring new talent is hard these days. There’s a lot of noise online and a lot of opportunities to do it wrong. Nobody wants to make a wrong move and wander into discrimination territory. And to further complicate matters, labor laws keep evolving. New technologies promise the world, but … Continue reading You Don’t Need to Break the Bank to Screen Candidates Better
William YatesSeptember 23, 2015 There are many b2b companies that have significant market share in very specific markets due the niche nature of products, or the very significant size of the unit purchase costs in that marketplace. Many of these companies feel that the niche they work in or the huge purchase cost of their … Continue reading B2B Online Marketing: Why You Need it, Even If You Think You Don’t
