With shrinking attention spans, traditional newsletters are struggling. Here’s how to shift to smarter, more focused email marketing. Natalie Jackson on April 25, 2025 The way we work has changed significantly in the last five years. Some trends, like the increase in work-from-home flexibility and virtual meetings, let many marketers reclaim time by eliminating … Continue reading Your subscribers are tired and distracted, so give them less and they’ll love you more
By Jon Cooper March 11, 2024 You’re leading a team meeting when you notice Bryce, usually one of the most attentive team members, repeatedly glancing at their phone, furrowing their eyebrows, and clearly preoccupied. Later, they reveal that they’re stressed by an issue at home. You know firsthand that they are not alone. Life issues, … Continue reading The 4 big reasons your employees are distracted will surprise you
By Tim Bajarin May 09, 2019 In a country as deeply divided as the United States, it might take a serious existential threat from without to unite us. We face such a threat from China, if we only realized it. It’s a gradual, mostly quiet threat: we are the frog in that proverbial slowly boiling … Continue reading A distracted, divided U.S. is no match for China’s long-term plan for domination
Choncé Maddox — February 20, 2019 — February 20, 2019 How many hours do you dedicate to work each day? Do you ever feel like you just didn’t get enough done given all the time you had? The core culprit is likely distractions. An overwhelming 95% of people are getting distracted during the workplace and … Continue reading How to Minimize Your Time Spent Distracted Each Day
New market conditions call for new marketing strategies. In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, … Continue reading Marketing in a distracted, digital world
by Loren McDonald, October 31, 2014 Google has done it again. Inbox, the newest iteration of Gmail (still in invite-only stage at this writing), promises to revolutionize the inbox (again) and has email marketers worrying about how to respond (again). And, here I am (again), asking email marketers not to get sidetracked by day-to-day distractions … Continue reading Can You See The Email Forest — Or Are You Distracted By The Trees?
