IAB Tech Lab CEO Anthony Katsur calls for ‘Great Reset’ for ad industry facing epic changes to addressability and managing consumers’ privacy. Chris Wood on April 2, 2024 Two years ago, IAB CEO David Cohen called the situation adtech faced a “slow-motion train wreck.” Last week, IAB Tech Lab CEO Anthony Katsur called for a … Continue reading Digital advertising braces for signal loss and Privacy Sandbox
Tag Archives: Digital
Privacy plus personalization: The new frontier of digital advertising
Brands are adapting digital marketing for the privacy-first era through storytelling, consent-based personalization and more. Geoff Crain on April 1, 2024 Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting … Continue reading Privacy plus personalization: The new frontier of digital advertising
Digital advertisers still looking for recipe to thrive in cookieless world by Stirista
It’s likely alternative data will be one of many ingredients used for cookie replacement. Stirista on March 21, 2024 Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that … Continue reading Digital advertisers still looking for recipe to thrive in cookieless world by Stirista
Riding the AI tsunami: Harnessing creativity and efficiency in the digital age
Dive into the world of AI-powered marketing strategies for consumer-packaged goods, revealing new avenues for creativity and efficiency. Jason Ippen on March 13, 2024 In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this … Continue reading Riding the AI tsunami: Harnessing creativity and efficiency in the digital age
Goodbye to cookies: Digital advertising’s leap in the dark
It’s been one step forward, two steps back for Google’s Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in. Kim Davis on March 7, 2024 Can it be that it was all so simple then? Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari … Continue reading Goodbye to cookies: Digital advertising’s leap in the dark
EU Digital Services Act now applies to all but the smallest businesses
EU Digital Services Act now applies to all but the smallest businesses The DSA originally applied only to the big guys like Google and Meta. Now it governs almost all online platforms that reach a European audience. Kim Davis on February 16, 2024 The European Union’s Digital Services Act, aimed at preventing the spreading … Continue reading EU Digital Services Act now applies to all but the smallest businesses
Clinch adds digital audio to dynamic creative campaigns
Marketers can leverage the growing digital audio space and serve relevant dynamic ads on podcasts, streaming audio and smart speakers. Chris Wood on February 8, 2024 Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its … Continue reading Clinch adds digital audio to dynamic creative campaigns
Digital Gap Widens Between What Brands And Consumers Want
Brands Have A Problem Being Loyal To Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2024 There is a pretty wide gap between what consumers want and expect, and what brands believe are important and deliver on. Loyalty goes both ways. Marketers look for consumer loyalty without giving them what they want. Brands want … Continue reading Digital Gap Widens Between What Brands And Consumers Want
3 kinds of data to optimize digital events
Research, engagement metrics and post-event feedback are all crucial to build the ideal digital event for your audience. Chris Wood on January 9, 2024 How do you make sure your digital events are engaging and effective with your audience? Look at the data. And with digital events, there’s no shortage of data that event marketers … Continue reading 3 kinds of data to optimize digital events
Optimizing digital experiences: Don’t focus on just one metric
A fast website isn’t the only thing that matters to customers. Learn a more holistic approach to improving digital experiences. Steve Petersen on January 4, 2024 Website speed is often seen as the main factor impacting customer conversions. However, speed is just one element that contributes to broader digital friction. Here’s why taking a more … Continue reading Optimizing digital experiences: Don’t focus on just one metric
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