The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers. Constantine von Hoffman on October 25, 2023 Snap, the parent company of Snapchat, (November 11, 2023) reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising … Continue reading Snap revenue up 5% on stronger digital ad market
Tag Archives: Digital
MarTech’s digital transformation experts to follow
Customer needs are changing and businesses are evolving to meet them. Here are the digital transformation experts to follow. Chris Wood on October 23, 2023 Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing … Continue reading MarTech’s digital transformation experts to follow
How Tech Sprawl Actually Slows Digital Transformation
How Tech Sprawl Actually Slows Digital Transformation Nick Bandy / Oct 20, 2023 Think about the last software program you purchased for your employees. You may have needed only one or two of its features, so you kept the previous program that your employees used before as well. After that was implemented, you noticed … Continue reading How Tech Sprawl Actually Slows Digital Transformation
SaaS companies embrace digital customer success
Look out for the rise of digital CS as vendors try to do more with less. Kim Davis on October 19, 2023 Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. The data is from a new … Continue reading SaaS companies embrace digital customer success
How the Digital Services Act affects consumer experience
By Tim Ringel October 13, 2023 Most of the press surrounding the EU’s Digital Services Act (DSA) has been focused on its impact on VLOPs or “very large online platforms.” And indeed, platforms like Amazon, Alibaba Express, Facebook, Google, and the like bear the greatest potential liabilities under the law. But what’s forgotten most … Continue reading How the Digital Services Act affects consumer experience
Pepsi, McDonald’s and the latest in digital out-of-home
Brands and tech leaders at the DPAA Summit offered a vision of more dynamic omnichannel engagement driven by data and DOOH. Chris Wood on October 13, 2023 Digital out-of-home (DOOH) is continuing to expand and evolve. This means marketers can use it holistically in omnichannel campaigns, due in large part to more programmatic DOOH and … Continue reading Pepsi, McDonald’s and the latest in digital out-of-home
Deta’s weird new web-based workspace aims to clean up your digital life
By Jared Newman October 10, 2023 In the transition from desktop software to cloud-based apps, Deta founder and CEO Mustafa Abdelhai believes that something went wrong. While web apps such as Google Docs, Trello, and Miro let you manage documents and notes from anywhere, they don’t always play nicely together. Moving data between them can … Continue reading Deta’s weird new web-based workspace aims to clean up your digital life
Best of the Bot: Identifying the latest trends in digital marketing
Best of the Bot: Identifying the latest trends in digital marketing See how MarTechBot responds to a prompt; and how the prompt could be improved. MarTechBot on October 4, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The … Continue reading Best of the Bot: Identifying the latest trends in digital marketing
Digital PR: Building an Online Reputation and Boosting Visibility
Digital PR: Building an Online Reputation and Boosting Visibility Abeer Raza / Sep 16, 2023 In today’s hyper-connected digital world, businesses and individuals find themselves navigating a complex web of online interactions as the social benefits of internet usage far outweigh the negatives. With more than half of the world (60%) now using social … Continue reading Digital PR: Building an Online Reputation and Boosting Visibility
Digital shopping will always be better when humans are involved
By Rebecca Wooters September 15, 2023 It’s been almost 20 years since the first official Cyber Monday. What was once just a popular shopping day the Monday after Thanksgiving is now one of the most important e-commerce days for the entire retail sector. In fact, last year’s Cyber Monday was the biggest online shopping … Continue reading Digital shopping will always be better when humans are involved
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