Karen Repoli — November 6, 2016 Follow @karenrepoli— November 6, 2016 Last week I was asked, “How do I know my efforts on social media are working, or am I just spinning my wheels?” Jim, an entrepreneur with a growing business, was trying to determine the ROI on his social media efforts and he was … Continue reading 9 Metrics to Determine your Social Media Marketing ROI
by Personal Branding BlogSeptember 23, 2016 What do you look for when evaluating potential employees’ personal brands? The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps … Continue reading 10 Factors That Determine a Great Hire’s Personal Brand
by Kevin Homer July 22, 2016 Follow @kevin_homerJuly 22, 2016 You’ve heard it before, and you’ll hear it again. A company’s online marketing presence is so critical in determining its success (or demise). It’s a competitive world up there, first impressions are everything, and you need to make sure your web presence is as strong … Continue reading 10 Tips to Determine if You Need a New Website
by Joel Goldstein June 30, 2016 Follow @joelgoldsteinJune 30, 2016 When it comes to distribution, unfortunately, there’s no one size fits all approach. Every product will have different distribution needs depending on a number of factors. So, how do you choose the distribution channel that’s right for your product? Ask yourself these questions: Where are … Continue reading How To Determine The Best Distribution Channel For Your Products
By Jordan Kasteler May 30th, 2016 Yes, it’s May of 2016, and I’m still talking about Google+. What?! you thought this network was dead and buried? If you’re under that impression, please take a moment to look with me at a few stats and facts that might make you re-think your view of Google+. First, let’s … Continue reading Facts & Stats To Help You Determine If Your Business Should Use Google+
By Michael Georgiou March 21st, 2016 Experts are dime a dozen these days. Almost everyone seems to be spouting advice on what you should and shouldn’t do on social media, who you should follow and how you should tackle challenges to become the most successful startup ever! Superlative language laced with hyperboles grabs our attention. However … Continue reading Social Media Expert Checklist: Questions To Determine Who Is And Isn’t An Expert
by Eric Hammis March 14, 2016 Follow @360InteractiveMarch 14, 2016 Online marketing has become a very sophisticated process in the last decade, with many new analytics and resources available to digital marketers. It now takes constant measuring, and that’s because of the high level of competition in the digital space. But there are ways to … Continue reading Determine Your Goals To Determine Your KPIs
by Gord Hotchkiss, Featured Contributor, (February 09, 2016) Last week, I talked about the trend of “hyper” expectations and corporate valuations. Peter Fader, a marketing professor at the Wharton School, commented, “This is why we need to replace the guesswork of tech valuation with the more rigorous, valid, and operational notion of ‘customer-based corporate valuation.’” … Continue reading A New Way to Determine Corporate Value
by Sarah Goliger February 8, 2016 Follow @sarahbethgo February 8, 2016 Look, we all know how it feels to wake up to an inbox brimming with promotional emails that we just don’t have time for — or frankly — any interest in opening. We’re quick to archive or delete them, without a second … Continue reading 5 Steps to Determine How Frequently You Should Be Sending Your Marketing Emails
by Maria Haggerty January 27, 2016January 27, 2016 Freight management may seem like a straightforward process of moving packages from point A to point B in theory, but in practice, it can be a highly involved operation that requires a great deal of business strategy on behalf of retailers. The procedure is a key interaction … Continue reading How to Determine the Most Cost-Effective Freight Management Strategy for Your Unique Brand Needs
