Tag Archives: Design

New Product Development: Foundations in Business and Design

Angela Hausman, PhD — May 21, 2018 Follow @MarketingLetter — May 21, 2018 Big businesses, with notable exceptions like Intel, have become risk-averse when it comes to new product development. Instead of funneling profits into future products, they seem happy to milk existing products, offering anemic improvements rather than radical new products. Where are the … Continue reading New Product Development: Foundations in Business and Design

Survey Design Tips

Andrew Dalglish — April 27, 2018 Follow @circle_research — April 27, 2018 mohamed_hassan / Pixabay The rise of low-cost online survey platforms such as Survey Monkey has led to a commensurate rise in poorly designed surveys. That’s dangerous – it reflects poorly on the brand behind the survey and it can lead to decisions being … Continue reading Survey Design Tips