Tag Archives: Decreasing

Ad Frequency: The Missing Link to Decreasing Advertising Costs and Increasing Conversions

Kazi Hassan — December 22, 2019 Follow @therealshamun geralt / Pixabay Every Facebook marketer at some point in their career has asked this question: How many times should I show an ad to the customer before they decide to buy? You might also be worried, that your ads are being shown too much and customers … Continue reading Ad Frequency: The Missing Link to Decreasing Advertising Costs and Increasing Conversions

A Day In The Life Of A Social Media Manager (In The World Of Decreasing Facebook Reach)

Sahail AshrafJuly 12, 2015 One of the things I hear most often from businesses operating solely through Facebook (you’d be surprised at how many there are) is that they’re not reaching as many people as they used to. How do I Improve ‘Reach’ People who know what I do tend to corner me at parties … Continue reading A Day In The Life Of A Social Media Manager (In The World Of Decreasing Facebook Reach)

Should You Worry About Facebook’s Update Decreasing Page Likes?

WishpondMarch 11, 2015 (March 11, 2015) Facebook announced that it has at last decided to remove “memorialized and deactivated accounts” from Pages’ Like counts. This means that all Likes from disabled or inactive accounts will no longer count towards your Facebook fanbase. It also means that if any of your page fans have passed away … Continue reading Should You Worry About Facebook’s Update Decreasing Page Likes?