by Alex Birkett November 25, 2015November 25, 2015 There’s a fine line between online persuasion and manipulation. In university, most classes, at least in the humanities and social sciences, dealt at least in partial with the morality of the lessons we learned. Especially in marketing and communications classes, there was the line between persuasion and … Continue reading Online Manipulation: All The Ways You’re Currently Being Deceived
Columnist Sara Spivey believes marketers need to adopt new practices and guidelines to preserve shoppers’ trust in consumer-generated content. Sara Spivey on November 13, 2015 As an industry, we’re at a major crossroads. Ninety percent of consumers say their buying decisions are influenced by online reviews, yet seven out of 10 US and UK consumers … Continue reading Don’t Be Deceived: Fake Reviews Are A Real Marketing Problem
