Tag Archives: CustomerCentricity

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds

B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds by Ray Schultz , Columnist, June 10, 2020 A full 71% of B2B brands admit they have a “customer-centricity gap,” according to B2B Digital Experience Report: A Customer-Centric Pivot In Pivotal Times, a global study by Episerver. In the healthcare field, that rises to 93% … Continue reading B2B Wannabes: Most Brands Have A Customer-Centricity Gap, Study Finds →

Customer-centricity in the new normal

Customer Service

All our underlying assumptions about what makes consumers tick need to be pressure-tested. Greg Heist on May 5, 2020 In what seemed like a moment, the entire world changed. Everything we took for granted about the economy, consumers’ attitudes and values, and ways we collectively went about living our lives have been suddenly turned on … Continue reading Customer-centricity in the new normal →

Customer-Centricity: Avoid Speeds And Feeds, Speak To Needs

Customer Satisfaction

by Cory Treffiletti, Featured Contributor, November 9, 2016 Being customer-centric is a buzzworthy topic these days. Every company pays lip service to being customer-centric, but in most cases it is simply that: lip service. Most companies simply come up short. Customer-centricity is easy to talk about and hard to do. First off, you have to … Continue reading Customer-Centricity: Avoid Speeds And Feeds, Speak To Needs →