Data-driven and digital. Omnichannel and always-on. Mobile and social (mocial?). If marketers can feel overwhelmed by the complexity and pace of our ever-evolving digital world (or at least by the jargon), imagine how a customer feels when seeking to connect. Customer loyalty has long been a challenge for even the most dedicated consumer brands. Losing … Continue reading Understanding Identity, Unleashing Brand Love: 3 Essential Strategies for Connecting with Your Customer
Let’s assume that you are a member of the leadership team for your organisation. Circumstances are such that you decide that your organisation needs to focus on customers and generate “total customer satisfaction” on the assumption that satisfied customers buy more of your stuff at higher prices thus generating higher profits. How would you go … Continue reading What Does It Take To Generate “Total Customer Satisfaction”?
A common debate among social customer service professionals is whether brands should deliver customer service from their primary Twitter handle–or if they should have a dedicated service handle. Companies have been successful with both approaches, meaning that there is no clear cut answer but instead a series of pros and cons. Using our experience from … Continue reading Does Your Organization Need a Separate Twitter Handle to Deliver Effective Social Customer Service?
Customer data forms the beating heart of your database – it’s the lifeblood that keeps your company’s cash flow, well, flowing. As a marketing director, you want that database to grow over time – not only by calling on data providers to expand it, but by growing it organically too. The question is – what are … Continue reading 5 Clever Ways of Capturing Customer Data
I founded Knowtify.io to help app developers easily build beautiful and engaging e-mail digests for their users. The goal of Knowtify is to help app makers keep their users engaged, drive retention and prevent churn – the fundamental building blocks of any good SaaS business. Our main product is a SaaS app with a free trial period and self-serve monthly … Continue reading Why I’m Hiring Customer Success Before Sales
I mentioned earlier this year in an email trends video that responsive email design is just email design. I have spent a lot of time talking about and implementing the basics of responsive design, when I really want to discuss all the tactics required to create an awesome customer experience. After all, the only reason … Continue reading Think Beyond Just Responsive Design for a Great Customer Experience
A dating site and a social network recently admitted to experimenting on unsuspecting users, sparking a heated discussion on where and how brands should set online boundaries. Gathering customer data can and should be a transparent process in which companies obtain user permission and use the insights to improve the customer experience. Problems arise when … Continue reading Using Customer Data for Good
Listen up, companies. It pays to invest in great customer service. How do we know? Using SurveyMonkey Audience, we asked more than 400 Americans if a company’s reputation for excellent customer service affects whether or not they’ll buy from them. And it turns out a whopping 72% of customers say they’re “very” or “extremely” likely … Continue reading Definitive Proof that Great Customer Service Pays Off
How do you allocate your customer-acquisition budget? The Internet has opened up seemingly endless avenues and choices for digital B2C marketers when it comes to acquiring new customers for their email marketing campaigns. There are so many choices, in fact, that it’s increasingly easy to become confused — and because of that, to commit the … Continue reading How Do You Allocate Your Email Customer Acquisition Budget?
Looking to create or optimize your web design firm’s landing pages, lead generation pages or sales pages? Want to see some examples with reasons why some of the elements work and don’t work? In this article, I’ll go over the notable points and downfalls of 3 landing pages advertising web design services. Let’s go over … Continue reading 3 Web Design Landing Page Examples Critiqued
