Tag Archives: CTR’s

Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers

Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers’ by Laurie Sullivan @lauriesullivan, February 9, 2021 Changes in the health and fitness rocked the industry in 2020, prompting more consumers to buy home fitness equipment. The fitness industry, worth $94 billion in 2018, according to The International Health, Racquet & Sportsclub Association, had to adapt … Continue reading Why Fitness Ad CTRs Rose 45% Higher Than Other Advertisers →

A Welcome Email Can Improve Your Overall CTRs If You Do the Following

PPC Metrics

Ali Faagba December 10, 2020 Email open rates and click-through rates are witnessing a steady decline, recent research from Campaign Monitor has found. While more than enough has been said about using a welcome email to build rapport, and about timeliness, and about subject lines, we seldom talk about what subscribers are looking for in … Continue reading A Welcome Email Can Improve Your Overall CTRs If You Do the Following →

Google Search Features Impact Organic Search CTRs

Google Tools

Google Search Features Impact Organic Search CTRs by Laurie Sullivan , Staff Writer @lauriesullivan, December 19, 2019 A study released Thursday from Perficient Digital analyzes how Google search features impact user click-through rate behavior. The features include related searches, People Also Ask boxes, video carousels, and knowledge graph. The data looks at how search features impact … Continue reading Google Search Features Impact Organic Search CTRs →

Google, Bing Driving Changes In CTRs, CPCs

Advertisement Industry

Google, Bing Driving Changes In CTRs, CPCs by Laurie Sullivan , Staff Writer @lauriesullivan, June 12, 2019 Click-through rates continue to decline, but marketers keep increasing budgets for paid-search ads running on Google and Bing. Could that mean the cost to seal the deal with a customer keeps rising? It’s unclear by how much, as both … Continue reading Google, Bing Driving Changes In CTRs, CPCs →

Google, Bing Driving Changes In CTRs, CPCs

Advertisement Industry

Google, Bing Driving Changes In CTRs, CPCs by Laurie Sullivan , Staff Writer @lauriesullivan, April 23, 2019 Click-through rates continue to decline, but marketers keep increasing budgets for paid-search ads running on Google and Bing. Could that mean the cost to seal the deal with a customer keeps rising. It’s unclear by how much as both … Continue reading Google, Bing Driving Changes In CTRs, CPCs →

CPMs and CPCs Spiking While Your CTRs Are Slipping? You’re Not Alone

Marketing Education

Amanda Oliver — July 11, 2017 — July 11, 2017 fancycrave1 / Pixabay Are you freaking out because all you see are your CPM’s and CPC’s going up and your CTR’s going down? It’s time to take a deep breath – you’re not alone. Plus, we’ve even got ways for you to get through it. … Continue reading CPMs and CPCs Spiking While Your CTRs Are Slipping? You’re Not Alone →

5 Ways to Stand Out in SERPs and Increase Organic CTRs

Traffic Generation

Nate Dame — June 6, 2017 Follow @seonate— June 6, 2017 422737 / Pixabay Higher rankings should lead to traffic increases, but what do you do when climbing rankings don’t deliver increased clicks? Ranking on page one for target keywords is a first step, but it remains essentially meaningless if users aren’t clicking on your … Continue reading 5 Ways to Stand Out in SERPs and Increase Organic CTRs →

Why You NEED to Raise Organic CTR’s (And How to Do It)

Website Ranking

by Larry Kim May 15, 2016May 15, 2016 Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry. Why is there such a debate? Well, often people get hung up on details and semantics (are we talking about a direct … Continue reading Why You NEED to Raise Organic CTR’s (And How to Do It) →