Marketers put a lot of time and energy into determining which channel gets credit for a conversion — but contributor Soren Ryherd believes that this approach is missing the point. Soren Ryherd on September 30, 2015 The conversation about attribution is all wrong. Even the name “attribution” conveys the wrong meaning. Much of the attribution discussion — … Continue reading Attribution Should Be About Contribution Chains Rather Than Awarding Credit
Jenn ReichenbacherAugust 10, 2015 There are over 28 million small businesses in the U.S. Shockingly, 55% of small businesses, or 15.4 million, still do not accept credit cards. For the majority, the reason is simple – it costs them more money versus cash and check. These fees are typically marginal interchange feeds, but yes, there are … Continue reading The Top 3 Reasons SMBs Should Accept Credit Cards
La Mancha SimsJuly 23, 2015 Many of our applicants are surprised when they realize that applying for credit from multiple lenders (such as department stores or auto dealerships) has negatively impacted their credit, and temporarily prevented them from qualifying for the business loans or lines of credit they need to fund their business. They become … Continue reading Understanding Why Too Many Credit Inquiries Can Hurt Your Credit Score
Amanda ClarkJune 3, 2015 While it’s true that your resume should be about showing how you can benefit a future employer, it’s also all about you. It’s your opportunity to showcase what makes you stand out and what you have accomplished. Often job seekers will downplay their achievements because they were part of a team … Continue reading Tooting Your Own Horn: Taking Due Credit on Your Resume
Chase JonesMarch 10, 2015 If you’ve been to a big-box retailer lately, you’ve likely noticed how heavily they market their consumer credit products. It’s nothing new. Offering financing is an option that large retailers have used for years to give their customers more purchasing power, encouraging larger average order value (AOV) and thus increasing revenue … Continue reading The Benefits of Customer Financing: Increase AOV 15% with Consumer Credit Options
Dear Your Business Credit, I will be opening a small cafe in my community soon and am shopping around for a merchant processing account. Should I ask for one that lets me accept credit card numbers from customers by phone for orders to pick up? Are there any security issues I need to worry about … Continue reading Accepting Credit Card Orders by Phone: a New-Business Owner’s Guide
