by Shelley Hoppe February 10, 2016 Follow @SoutherlyCommsFebruary 10, 2016 If I were to interview your creative teams, what would they say about your briefing skills? Are you undaunted by this question…or do you have a nagging suspicion that their answers may not be to your liking? I ask because I have seen very few … Continue reading The Lost Art of Writing a Fantastic Creative Brief
Tag Archives: Creative
The Impact Of Viewability On Creative Advertising
by Cory Treffiletti, Featured Contributor, (February 03, 2016) Viewability is fast becoming the standard for online advertising, but the implications for its full acceptance still need to be discussed. While there is a lot of good that comes from this change, we should be aware of the challenges that come as well, at least so … Continue reading The Impact Of Viewability On Creative Advertising
10 Key Elements of a Successful Creative Brief
by Krista Bruun February 2, 2016February 2, 2016 Whether you need a new logo, website, video, marketing campaign, or eBook created for your business, the key to making the project a success starts with having a thorough and well-thought-out creative brief. A creative brief is a document that explains the ins and outs of a … Continue reading 10 Key Elements of a Successful Creative Brief
How B2B Companies Can Optimize Facebook Ad Creative
by Michael Bird January 12, 2016January 12, 2016 When Facebook first offered advertising opportunities for businesses, most B2B marketers saw Facebook as a B2C platform. They thought most of their audience would congregate around LinkedIn, and even though LinkedIn’s advertising was more expensive, it seemed to be worth the cost. Now B2B marketers understand Facebook … Continue reading How B2B Companies Can Optimize Facebook Ad Creative
List With a Twist: 50 Creative Tips for Gathering Customer Emails
by VerticalResponse December 29, 2015 Follow @VR4SmallBizDecember 29, 2015 If you don’t have a strong email list for your customer base, you’re missing out on a great marketing tool that’s both reliable and free. Compiled correctly, your list should represent a significant captive audience that’s already interested in your offerings. “It gives you the opportunity … Continue reading List With a Twist: 50 Creative Tips for Gathering Customer Emails
Ask an Influencer: 5 Creative Ways to Amplify your Expertise on Social
by Mel Carson December 25, 2015December 25, 2015 With LinkedIn now becoming a publishing powerhouse for professionals to share their wisdom and expertise, we’re seeing a growing trend of people taking their personal brand more seriously and trying to use social media to make a better, more enduring impression in their niche. If increasing your … Continue reading Ask an Influencer: 5 Creative Ways to Amplify your Expertise on Social
5 Creative Ways to Use Social Media for Customer Retention
by David Boutin December 21, 2015December 21, 2015 The Internet is peppered with blog posts about how to generate leads and get more customers through social media and rightfully so; it’s a fantastic topic worth talking about. But I rarely (if ever) see posts about how to use social as a means to retain current … Continue reading 5 Creative Ways to Use Social Media for Customer Retention
Creative Ways of Funding Your Business in 2016
by Laura Cole December 17, 2015December 17, 2015 While the world’s economy may have largely recovered from the depths of the 2008 recession, there remain growing concerns that its recent growth has been fuelled by heavy consumer borrowing. These are based primarily on the fact that irresponsible lending and reckless spending by consumers also served … Continue reading Creative Ways of Funding Your Business in 2016
7 Creative Ideas for Using Snapchat to Market Your Business
by Ashley Perssico December 15, 2015December 15, 2015 In my last post, A Beginner’s Guide to Snapchat for Business, I covered why Snapchat is a great new tool for your business and how to create an account. Now it’s time to start thinking about how you can use Snapchat at your business and what to … Continue reading 7 Creative Ideas for Using Snapchat to Market Your Business
What’s The Big Idea: The 3 Fundamentals Of Successful Digital Creative
Looking to come up with the next “big idea” for your brand? Columnist Peter Minnium reveals some key components of effective creative ideas. Peter Minnium on December 4, 2015 “Are you kidding?!” exclaimed the major global agency creative director. “That’s not your idea!” She had been sitting quietly at the BuzzFeed offices listening to a … Continue reading What’s The Big Idea: The 3 Fundamentals Of Successful Digital Creative
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