by Meaghan McBee April 28, 2016 Follow @ZenContentApril 28, 2016 One of the most effective types of visual content is branded video that’s both engaging and informative. If you’re eager for your audience to tap those Play and Share buttons, then you’re not alone. Video content is all the rage these days and the … Continue reading 5 Creative Ways to Use Video Marketing
by Austin Iuliano April 11, 2016 Follow @austiniulianoApril 11, 2016 Snapchat is hot right now. Hot like… Ouch! Get your hand off the stove, kinda hot! There is just so much attention and interest on this platform. “If you work in marketing, social media, or PR and you are not on Snapchat you are stupid … Continue reading 5 Creative Ways to Build Your Snapchat Audience
by Govind Agarwal April 18, 2016 Follow @submitedgeApril 18, 2016 In a world where time is of the essence, businesses have only a few seconds to pitch their product or service. Even though it may not be done consummately, but the highlights of the message must be delivered. A fantastic new and innovative design known … Continue reading Infographics – For a Creative and Fresh New Look
by Patrick Antinozzi February 29, 2016 Follow @pattitudezFebruary 29, 2016 Few people can call themselves a genius, and even fewer can call themselves a creative genius. Being creative is often considered a talent, something that you are born with, rather than a skill that can be developed and cultivated. Even if you’re not inherently creative, … Continue reading 21 Ways To Unlock Your Creative Genius Right Now [Infographic]
by Jennica Torio February 28, 2016February 28, 2016 First there was Twitter and Facebook then Snapchat. Now there’s a new way for your business to interact with customers: Periscope. It’s the latest tool for your business’ social media and content marketing campaign. Periscope is a live video streaming app developed by Twitter that has become … Continue reading Creative Ways to Use Periscope to Boost Your Business Online
by Sunil Bagai February 17, 2016 Follow @ZenithtalentFebruary 17, 2016 Technology and organizational strategies today are bound together in a world striving for performance improvement. It’s hard to dispute that every company has, in a sense, become a technology company. The digital world drives the material world to a tremendous extent these days. It’s a … Continue reading Recruiting Creative Talent to Inspire Innovation
by Shelley Hoppe February 10, 2016 Follow @SoutherlyCommsFebruary 10, 2016 If I were to interview your creative teams, what would they say about your briefing skills? Are you undaunted by this question…or do you have a nagging suspicion that their answers may not be to your liking? I ask because I have seen very few … Continue reading The Lost Art of Writing a Fantastic Creative Brief
by Cory Treffiletti, Featured Contributor, (February 03, 2016) Viewability is fast becoming the standard for online advertising, but the implications for its full acceptance still need to be discussed. While there is a lot of good that comes from this change, we should be aware of the challenges that come as well, at least so … Continue reading The Impact Of Viewability On Creative Advertising
by Krista Bruun February 2, 2016February 2, 2016 Whether you need a new logo, website, video, marketing campaign, or eBook created for your business, the key to making the project a success starts with having a thorough and well-thought-out creative brief. A creative brief is a document that explains the ins and outs of a … Continue reading 10 Key Elements of a Successful Creative Brief
by Michael Bird January 12, 2016January 12, 2016 When Facebook first offered advertising opportunities for businesses, most B2B marketers saw Facebook as a B2C platform. They thought most of their audience would congregate around LinkedIn, and even though LinkedIn’s advertising was more expensive, it seemed to be worth the cost. Now B2B marketers understand Facebook … Continue reading How B2B Companies Can Optimize Facebook Ad Creative
