Tag Archives: Creative

Zero to launch: AI-powered campaign creation without the creative logjam

Marketing Technology AI-Powered

We discussed building and scaling content operations at the November MarTech Conference. Here’s a recap. MarTechBot on November 7, 2025       At the Nov. 4, 2025, MarTech Conference — which is entirely virtual and free to attend — one session promises to push past the perennial barrier of creative capacity: “Zero to launch: Using AI … Continue reading Zero to launch: AI-powered campaign creation without the creative logjam →

People with ADHD may be more creative, studies suggest

Creativity And Innovation

October 11, 2025 People with ADHD may be more creative, studies suggest We know that people with ADHD often approach work differently than might a neurotypical person. And while ADHD can manifest in traits like impulsivity and being easily distracted, the condition is also associated with many desirable qualities—including, it seems, incredible creativity.   That’s the … Continue reading People with ADHD may be more creative, studies suggest →

Google Ads Performance Max Gains Controls, Reports, Creative insights

Google Advertisement

Google Performance Max Gains Controls, Insights by Laurie Sullivan , Staff Writer, August 7, 2025 Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from 25 to 50 per asset group, and enhanced reporting capabilities. Through a variety of … Continue reading Google Ads Performance Max Gains Controls, Reports, Creative insights →

Creative misalignment is the silent killer of marketing ROI

Creativity And Innovation

Martech alone can’t drive results — without aligned and efficient creative operations, even the most advanced stack will fall short. Sue Wolski on July 25, 2025       Marketing budgets may be flat, but pressure on CMOs to deliver results continues to climb — and so does investment in martech. The market is growing, led by … Continue reading Creative misalignment is the silent killer of marketing ROI →

Delta’s creative tariff dodge: Leave the fancy new jet, bring home the guts

Tariffs

July 11, 2025 Delta’s creative tariff dodge: Leave the fancy new jet, bring home the guts BY Taylor Hatmaker While tariffs threaten to whittle away profits for many businesses, those costs aren’t subtle when they’re tacked onto the price tag of an airplane. In an effort to preserve its bottom line, Delta Air Lines is getting … Continue reading Delta’s creative tariff dodge: Leave the fancy new jet, bring home the guts →

Affleck’s AI Insights: A Blueprint For Moviemaking’s Creative Future

AI Innovation

Affleck’s AI Insights: A Blueprint For Moviemaking’s Creative Future by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2025 Creative and artificial intelligence (AI) and whether or not the technology will disrupt artistry have been ongoing topics of debate. Actor and moviemaker Ben Affleck has his own ideas and perspectives on the role of AI in … Continue reading Affleck’s AI Insights: A Blueprint For Moviemaking’s Creative Future →

AI promises a shortcut, but creative teams are taking the scenic route

AI Tools

AI promises a shortcut, but creative teams are taking the scenic route AI is entering creative workflows, but the shift is cautious. Most teams are still exploring its role, not transforming their processes yet. May 20, 2025   Creative professionals are intrigued by AI, but most are still figuring out where it fits. While the … Continue reading AI promises a shortcut, but creative teams are taking the scenic route →

Firefly brings AI-powered content creation into Creative Cloud and marketing workflows

Marketing Technology AI-Powered

The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly’s Video model. Constantine von Hoffman on April 25, 2025   Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped Firefly platform integrates … Continue reading Firefly brings AI-powered content creation into Creative Cloud and marketing workflows →

Should creative operations report to creative or MOps?

Marketing Operations

Creative ops is at a crossroads. Learn how reporting structure influences innovation, alignment and the strategic value of in-house teams. Nickole Brown on April 23, 2025   Should creative operations report to the creative organization, thereby safeguarding team autonomy, or align with marketing operations (MOps) to gain access to critical tools, data and decision-makers?  The … Continue reading Should creative operations report to creative or MOps? →

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