Tag Archives: Crafting

Crafting a Great Website: Tips to Consider as You Build Your Brand

Angela Hausman, PhD March 24, 2021 With the world becoming increasingly web-based crafting a great website is critical for business success. You need an amazing website that’s mobile-friendly, offers a superior customer experience, drives traffic toward conversion with the right offers, and contains valuable content that’s updated consistently for proper SEO (search engine optimization). Developing … Continue reading Crafting a Great Website: Tips to Consider as You Build Your Brand

Through the Looking Glass: Crafting the Perfect Scene

Neil Wood-Mitchell February 26, 2021 The craft of video production is a sum of many parts… It brings together a range of skills, with the end result reflecting a combination of practical experience, technical know-how and empathy for the subject. In other words, getting the results you want, takes time, years of hands-on practise and … Continue reading Through the Looking Glass: Crafting the Perfect Scene

8 Must-Have Tips for Crafting the Perfect Instagram Caption

Victoria Taylor September 23, 2020 Around 80% of Instagrammers use the platform to decide whether to buy a product or service. The defining fact that attracts them all boils down to three things: Your Instagram images, branding, and caption. These three things are in the top ten most essential aspects of a successful Instagram brand. … Continue reading 8 Must-Have Tips for Crafting the Perfect Instagram Caption

6 Essential Elements for Crafting an Effective ‘About Us’ Page

Kat Solukova June 16, 2020 Along with other essential components of your website, such as Contact Pages and FAQs, the “About Us” page is one of the vital things you’ll create for your site. In a world where customers are keen to develop personal relationships with the brands that they buy from, an About Us … Continue reading 6 Essential Elements for Crafting an Effective ‘About Us’ Page

Making a Good First Impression: The Dos and Don’ts of Crafting an Onboarding Plan for New Hires in Your Contact Center

Laura Krajewski — March 6, 2020 Imagine this: It’s your first day at a new job. You’ve got some butterflies in your stomach, enter the office building, and… there’s no one to greet you. You ask the receptionist where you’re supposed to go, and it’s evident he didn’t even know you were starting today. No … Continue reading Making a Good First Impression: The Dos and Don’ts of Crafting an Onboarding Plan for New Hires in Your Contact Center

Crafting Killer Marketing Emails (That Will Actually Get Read)

Ashley Hill — September 14, 2019 — September 14, 2019 Email marketing has made huge strides forward, just in the past few years. There are all kinds of bells and whistles you can add to your email campaigns now, like compelling graphics and eye-catching call-to-action buttons. But what’s becoming more and more rare with all … Continue reading Crafting Killer Marketing Emails (That Will Actually Get Read)

A 3-Tier Framework for Crafting a Winning Demand Generation Plan

David Crane — March 7, 2018 Follow @davidfcrane — March 7, 2018 There are a lot of moving parts in today’s comprehensive demand generation strategies. And all signs indicate that as B2B marketing teams garner greater responsibilities within organizations, demand gen requirements will only expand. This complexity has created a need for demand orchestration frameworks … Continue reading A 3-Tier Framework for Crafting a Winning Demand Generation Plan