Third-Party Cookie Deprecation Could Reduce Workforce by Laurie Sullivan , Staff Writer @lauriesullivan, November 4, 2021 Lotame on Thursday released findings from a survey of more than 200 U.S. publishers and advertisers fielded in September 2021. Findings from Lotame’s survey suggest 48% of publishers think they will likely need to reduce their workforce due to revenue … Continue reading Third-Party Cookie Deprecation Could Reduce Workforce
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Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences
Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences by Ray Schultz , Columnist, September 22, 2021 Email marketers are not the most popular people in America. Among consumers, 79% wish email offers were more relevant, and 71% that they were more timely, according to Revisiting the Gaps In Customer Experience, … Continue reading Everything But The Cookie: What Brands Are Doing To Drive Great Customer Experiences
Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert
Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert by Laurie Sullivan , Staff Writer @lauriesullivan, August 7, 2020 As marketers plan for a future without third-party cookies, Amperity has struck up a partnership with Infutor to offer advertisers an alternative to rebuilding campaigns based on first-party data for which permission has been granted. The … Continue reading Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert
Beyond the cookie: What’s next for attribution?
Identity resolution and more holistic approaches to measurement are the way forward, according to 11 experts. Greg Sterling on February 17, 2020 Now that third party cookies are on death watch, there are many questions arising about post-cookiepocalpyse marketing. Among them, what happens to attribution and what current or future methodologies will take their place? … Continue reading Beyond the cookie: What’s next for attribution?
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