Tag Archives: Convincing

Harvard economists have a surprisingly convincing argument in favor of IRS tax audits

  By Sam Becker June 16, 2023 Is there a certain aura around an audit? A new paper from economists at Harvard, the university of Sydney, and the Treasury Department appears to suggest so—at least for Uncle Sam. The paper, titled “A Welfare Analysis of Tax Audits Across the Income Distribution,” finds that for every … Continue reading Harvard economists have a surprisingly convincing argument in favor of IRS tax audits

Why Is Pay-Per-Click Marketing Important? 5 Convincing Reasons

Debra Murphy November 23, 2021 Knowing how Pay-Per-Click (PPC) marketing works provides you with the same array of tactics that giants like Amazon, Airbnb, and Disney are using to hook users right out of the gate on search engines like Google. PPC is arguably the most powerful channel available to digital marketers because it presents … Continue reading Why Is Pay-Per-Click Marketing Important? 5 Convincing Reasons

Convincing and Converting Buyers Through Social Media Marketing

Liz Papagni — March 9, 2020 Social media has absolutely revolutionized the many ways that brands can market to potential buyers. Through the ability to reach vast numbers of people, exposure to new brands is now easier than ever. Brand communities give products and their makers a chance to cultivate dedicated audiences that help boost … Continue reading Convincing and Converting Buyers Through Social Media Marketing