Tag Archives: Convergence

Why marketing convergence is non-negotiable in a post-mobile world

In the age of the increasingly fragmented customer experience, how do marketers compete for attention? Columnist Jim Yu believes the convergence of content and search is key. Jim Yu on September 20, 2017 Nearly half a century ago, Motorola released the first handheld mobile phone. It was a bulky predecessor to today’s sleek 4-ounce touchscreens. … Continue reading Why marketing convergence is non-negotiable in a post-mobile world

The CMO audit series, Part 4: The convergence of UX and performance marketing

Columnist Scott Rayden sits down with 3Q Digital’s Aaron Bart to discuss the evolution of UX and how it’s increasingly intersecting with performance marketing and the growth of brands. Scott Rayden on August 3, 2017     When I started working in the performance marketing industry, I always admired the great creatives in the world. … Continue reading The CMO audit series, Part 4: The convergence of UX and performance marketing

Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017

Contributor Erik Matlick suggests new ways of thinking about data and technology that will characterize B2B marketing next year and beyond. Erik Matlick on December 28, 2016   The lull between Christmas and New Year’s is traditionally a time for looking back at the best practices (and missteps) of the year gone by, in the … Continue reading Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017