Tag Archives: Contribution

Digital marketing’s contribution to company performance rated as down significantly

Digital Marketing Skills

The 11% drop can be attributed to higher expectations and more advanced attribution analyses. Constantine von Hoffman on April 28, 2022 Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report.  Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to … Continue reading Digital marketing’s contribution to company performance rated as down significantly →

Contribution margin: How to tell if your marketing makes cents

Marketing Testing

Is your marketing making you money or losing it? Columnist Jacob Baadsgaard explains how determining and tracking your contribution margin can help your marketing initiatives remain profitable. Jacob Baadsgaard on July 13, 2016   You may have heard the old one-liner, “We lose money on every sale, but we make it up in volume!” It … Continue reading Contribution margin: How to tell if your marketing makes cents →

Attribution Should Be About Contribution Chains Rather Than Awarding Credit

Marketing Guide

Marketers put a lot of time and energy into determining which channel gets credit for a conversion — but contributor Soren Ryherd believes that this approach is missing the point. Soren Ryherd on September 30, 2015  The conversation about attribution is all wrong. Even the name “attribution” conveys the wrong meaning. Much of the attribution discussion — … Continue reading Attribution Should Be About Contribution Chains Rather Than Awarding Credit →

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