Learn how model context protocols connect genAI to your data, for more accurate content that’s aligned with existing workflows. Pamela Parker on May 22, 2025 Generative AI is astonishing and frustrating. There’s so much promise, and vendors are constantly releasing new capabilities. But it’s too hard to add to existing content creation workflows unless … Continue reading What’s missing from your AI content workflow, and how MCP fills the gap
Here’s why authentic, strategic user-generated content outperforms polished corporate messaging. Dan Harris on May 23, 2025 B2B teams are producing more content than ever — and getting less out of it. Social feeds are saturated, attention spans fractured and generic corporate messaging rarely gets noticed. In 2025, you don’t need more content, you need … Continue reading If your B2B content is failing, it’s time to get real
How to Update Old Blog Posts for SEO Using AI: Boost Traffic Without Creating New Content Brian Hart May 20, 2025 Don’t let valuable content sit idle – reviving old blog posts is one of the most effective (and underused) SEO strategies. Instead of churning out new content nonstop, updating existing posts … Continue reading How to Update Old Blog Posts for SEO Using AI: Boost Traffic Without Creating New Content
AI isn’t replacing writers — it’s making them more important. Expertise, point-of-view and foundational SEO techniques are still the keys to content. Constantine von Hoffman on May 16, 2025 The AI wave hitting digital marketing is filled with slop – AI-generated content that doesn’t engage people or search engines. That’s good news for copywriters … Continue reading How to make your content stand out in the ocean of AI slop
We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on? Mike Pastore on May 2, 2025 Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection Point report (registration required) from … Continue reading Content generation outpaces other applications of AI for marketers
The revamped platform includes the ability to use Google and OpenAI genAI models, as well as Firefly’s Video model. Constantine von Hoffman on April 25, 2025 Adobe unveiled significant updates to its Firefly service, positioning it as a comprehensive, all-in-one home for digital marketers looking to streamline content creation. The revamped Firefly platform integrates … Continue reading Firefly brings AI-powered content creation into Creative Cloud and marketing workflows
Product Content Citations Dominate AI Search – Where Do Others Fall In Line? by Laurie Sullivan , Staff Writer @lauriesullivan, April 15, 2025 Citations lacking in AI search results have become a major concern for publishers and brands looking for clicks to their web or ecommerce sites. Google executives have long said that links to pages … Continue reading Product Content Citations Dominate AI Search – Where Do Others Fall In Line?
Level up your content tool stack with these highly effective yet oft-underrated content and SEO tools. Jessica Foster on April 10, 2025 In pursuit of creating the most interesting, creative and drool-worthy marketing content, I’ve become a bit of a software nerd. There are countless tools to choose from — the ones everyone knows, … Continue reading 12 over-looked content marketing tools and features you should be using
March 27, 2025 Simon & Schuster wants to be your favorite content creator BY Eve Upton-Clark If you were given $100 and five minutes in a bookstore, which titles would you pick? That’s the premise of Simon & Schuster’s upcoming web series, Bookstore Blitz—the publisher’s latest internet-inspired effort to market its authors. And Bookstore Blitz is … Continue reading Simon & Schuster wants to be your favorite content creator
AI is changing the way people search, delivering answers instantly. Learn to make your brand part of the conversation. Dave Minifie on March 10, 2025 With the rise of genAI search channels, users are searching more conversationally and intuitively, forcing brands to rethink their approach to content optimization and engagement. This shift impacts every … Continue reading New content strategies for handling AI-powered search
