Michael Wood October 29, 2020 After an unforgettable year filled with ups and downs, we’ve almost made it to the end of 2020. And while at times it’s felt difficult to find the silver lining, it’s certainly been a transformative year in more ways than one. For small businesses impacted by the COVID-19 pandemic, this … Continue reading 2020 Consumer Holiday Trends: Our Small Business Pulse Report
Tag Archives: Consumer
Consumer Preferences for Personalization
Larisa Bedgood October 15, 2020 Personalization has completely changed marketing strategies and today’s consumers are increasingly looking for personalized experiences in many of their brand interactions. Delivering the types of personalized experiences consumers crave requires a fine balance of using both data and technology to understand consumers and communicate with messaging they are most apt … Continue reading Consumer Preferences for Personalization
Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study by Laurie Sullivan , Staff Writer @lauriesullivan, October 9, 2020 Consumers have shifted their attitudes and changed their behavior when it comes to advertising and COVID-19 terms, according to findings released from the Advertising Research Foundation (ARF). The ARF’s Third Annual Privacy Study surveyed … Continue reading Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Top 6 Proven Strategies to Increase Consumer Engagement in On-demand Delivery Businesses
Brian Taylor September 2, 2020 Need for Consumer Engagement in On-demand delivery business An emotional connection between the consumer and the brand is commonly known as consumer engagement. Satisfaction in all aspects is an important one for more consumer engagement. Highly engaged customers are the ambassadors for products and they acted as the catalysts to … Continue reading Top 6 Proven Strategies to Increase Consumer Engagement in On-demand Delivery Businesses
The need to take a fresh look at consumer data
COVID really means rethinking customer data and journeys from the basics up. Rodric Bradford on September 1, 2020 Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and social environment. Major life events. Previously, … Continue reading The need to take a fresh look at consumer data
Data Roadmap To Reopen Tracks Consumer Spend, Analyzes Behavior From 40M Households
Data Roadmap For States’ Reopening Tracks Consumer Spend, Analyzes Behavior From 40M Households by Laurie Sullivan @lauriesullivan, May 8, 2020 As states lift COVID-19 stay-at-home orders, companies have begun to implement timelines for reopening. Commerce Signals, a source of U.S. retail payment insights, makes it possible to support those decisions with credit and debit card … Continue reading Data Roadmap To Reopen Tracks Consumer Spend, Analyzes Behavior From 40M Households
Reshaping Your Digital Marketing Playbook Based on COVID-19 Consumer Sentiments
Slye Joy Serrano — May 4, 2020 The world is still scrambling to navigate the uncertainty brought about by the COVID-19 outbreak. Businesses all over the world are facing a lot of challenging decisions such as shifting business hours, temporarily closing operations, fluctuating supply chains, and even protecting their frontline employees. These difficult decisions are … Continue reading Reshaping Your Digital Marketing Playbook Based on COVID-19 Consumer Sentiments
How to Make Your Direct to Consumer Advertising on Facebook More Successful
Ana Gotter — April 15, 2020 When done well, direct consumer advertising on Facebook can offer powerful profit growth. But all ad strategy is not created equally, and this is one area where you can’t see success if you’re only willing to dip a toe or two in the water. Ready to go full hilt? … Continue reading How to Make Your Direct to Consumer Advertising on Facebook More Successful
Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower
Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower by Wayne Friedman , April 10, 2020 While many online consumer purchases have grown in recent weeks — including in the areas of entertainment, health, wine/spirits, and computer software — as a result of more people staying at home due to the COVID-19 virus, pricing/average … Continue reading Online Consumer Purchasing Sees Strong Growth, But Pricing Sharply Lower
How evolving risks and consumer distrust will shape digital marketing in 2020
Managing affiliates, Amazon product search and Google Shopping should be carefully managed to protect your brand in the coming year. Dave Naffziger on January 31, 2020 Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive awareness and brand engagement. Brands are … Continue reading How evolving risks and consumer distrust will shape digital marketing in 2020
Random Posts on
Content Marketing Success Now Depends On Your Own Website And UGC
How Can Social Marketers Win the Holiday Season in Uncertain Times?
Why You Need to Develop Emotional Intelligence to Be Successful
The Best Way To Schedule To Be Most Productive
Nail B2B Authority Targeting: Psychographic Targeting Hot House
Performance Is New Programmatic In TV Advertising
Using Email to Push Last Minute Halloween Deals
Video Marketing Part II : What Videos Should I Create?
How The Halo Effect Affects Optimization (the Good, the Bad, and the Ugly)
