Tag Archives: Consumer

Still human: Why consumer closeness matters in an AI-driven world

As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models. Chris Robson on January 29, 2024 Since the early large language models (LLMs), Google’s BERT and OpenAI’s GPT-2, were released five years ago, the world of automation has never been the same. These AI technologies … Continue reading Still human: Why consumer closeness matters in an AI-driven world

Cyber Week’s sales success depends on a year-round consumer connection

Cyber Week’s big sales numbers can blind brands to the need for a marketing strategy that connects with consumers year-round. RJ Licata on December 29, 2023 The success of Black Friday, the annual, in-person shopping bonanza complete with overnight camping for deals, has launched an entire season of markdowns. Cyber Monday, Cyber Weekend, and now, … Continue reading Cyber Week’s sales success depends on a year-round consumer connection

How the Digital Services Act affects consumer experience

  By Tim Ringel October 13, 2023 Most of the press surrounding the EU’s Digital Services Act (DSA) has been focused on its impact on VLOPs or “very large online platforms.” And indeed, platforms like Amazon, Alibaba Express, Facebook, Google, and the like bear the greatest potential liabilities under the law. But what’s forgotten most … Continue reading How the Digital Services Act affects consumer experience

Rise of the empowered consumer: Navigating shifting consumer behavior

Here’s why brands must adopt a new approach to customer connection and how to meet the demands of today’s empowered consumers. RJ Licata on October 10, 2023 Consumer behavior has always been a constantly shifting target. Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers … Continue reading Rise of the empowered consumer: Navigating shifting consumer behavior

Stagwell Feels The Need For Speed In Consumer Brand Tracking

Stagwell Feels The Need For Speed In Brand Tracking by Joe Mandese  @mp_joemandese, August 18, 2023 Stagwell, which has been in the process of integrating a variety of related units to improve products and gain efficiencies, is doing so once again — this time merging flagship consumer research division The Harris Poll with cutting-edge software … Continue reading Stagwell Feels The Need For Speed In Consumer Brand Tracking

Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data

Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data by Laurie Sullivan  @lauriesullivan, July 13, 2023 As marketers struggle to find data and signals to target consumers, Albert AI is releasing new AI-based technology that ties offline marketing with online sales. The move comes as Apple released new betas of … Continue reading Ad Tech Firm Deploys AI Solution Tying Ads To Sales Without Collecting New Consumer Data

Google Analytics 2020 Version Could Violate Sweden’s Consumer Privacy Laws

Google Analytics 2020 Version Could Violate Sweden’s Consumer Privacy Laws by Laurie Sullivan , Staff Writer @lauriesullivan, July 3, 2023 Sweden’s data-protection watchdog found that the 2020 version of Google Analytics presented data-breach security issues and consumer privacy concerns. An audit suggests the Google tool breached the privacy rules and risks posed by U.S. government surveillance. … Continue reading Google Analytics 2020 Version Could Violate Sweden’s Consumer Privacy Laws

The Next Consumer Evolution: AI-Powered Commerce

The Next Consumer Evolution: AI-Powered Commerce Latif Sim / Jun 13, 2023   ‘The adoption of Live Commerce will continue to grow for many businesses as its impact far outweighs the investments required for implementation,’ writes Latif Sim, Chief Strategy Officer at BeLive Technology The digital age continues to revolutionise the way consumers interact with … Continue reading The Next Consumer Evolution: AI-Powered Commerce