The New Performance Metric: Curiosity by Laurie Sullivan , Staff Writer, February 20, 2026 While the media buy of a Super Bowl ad typically starts at $8 million, a full campaign could cost anywhere between $16 million and $29 million to create. Ads tell consumers so much about a brand, but analyzing Google search data … Continue reading Consumer Curiosity Becomes Performance Metric
Kalshi sues Connecticut Department of Consumer Protection Sophie Atkinson The prediction market company Kalshi has sued the Connecticut Department of Consumer Protection over a cease-and-desist order that was issued on 3 December. “The Connecticut Department of Consumer Protection seeks to prevent Plaintiff KalshiEX LLC (“Kalshi”) from offering event contracts for trading on its … Continue reading Kalshi sues Connecticut Department of Consumer Protection
This holiday season is full of mixed signals — sales are breaking records, but shoppers are holding back, and marketers are caught in the middle. Constantine von Hoffman on November 21, 2025 This holiday season, marketers are staring down a paradox that’s hard to ignore: Consumers are feeling cautious, cutting back and worried about … Continue reading Marketers navigating low consumer confidence amid high holiday sales
November 12, 2025 How legacy brands can lead the next consumer revolution
Agents As Brand Influencers Collapse Consumer Buying Journey by Laurie Sullivan , Staff Writer, October 17, 2025 The collapse of the customer buying journey into a couple of taps that take only a few seconds or minutes at the longest may be one of the most profound ways I have read to describe the future … Continue reading Agents As Brand Influencers Collapse Consumer Buying Journey
August 19, 2025 Home Depot reports Q2 sales are up, thanks to this lingering consumer trend BY Associated Press Home Depot’s sales improved during its fiscal second quarter as consumers remained focused on smaller projects amid cost concerns and economic uncertainty, but its performance missed Wall Street’s expectations. Revenue for the three months ended August 3 … Continue reading Home Depot reports Q2 sales are up thanks to this lingering consumer trend
June 20, 2025 3 ways brands can win back consumer confidence BY Sairah Ashman “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, … Continue reading 3 ways brands can win back consumer confidence
The Consumer Financial Protection Bureau has cut 90 percent of its employees The reduced department has been ordered to focus on traditional lending fraud. anna washenko Fri, Apr 18, 2025 Reuters / Reuters The Consumer Financial Protection Bureau has been reduced to a skeleton crew. The department, which was created to oversee … Continue reading The Consumer Financial Protection Bureau has cut 90 percent of its employees
Trust in AI is at an all-time low, but businesses rely on it more than ever. Learn to bridge the trust gap and foster consumer confidence. Alicia Arnold on February 5, 2025 Consumer trust in AI is declining while businesses’ AI adoption is growing. This creates a challenging situation for companies heavily investing in … Continue reading How to build consumer trust in the age of AI
Thrift is about more than just saving money says Gartner’s latest consumer and cultural research. Kim Davis on December 18, 2024 Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for self-improvement and similar motives. Gartner also detects a widespread trend called “norming” — essentially, seeking … Continue reading Thrift, norming and price paranoia will be consumer trends in 2025
