Tag Archives: Consumer

ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior

ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior by Laurie Sullivan @lauriesullivan, January 22, 2018 ITWP, parent holding-company of Toluna and Harris Interactive Europe, has created a consortium with a variety of brands and agencies to share information and best practices on a variety of subjects. The goal … Continue reading ITWP, AKQA, P&G, L’Oreal, Other Agencies, Brands Launch Consortium To Gain Insights On Consumer Behavior

From transaction to companion: Engaging at each level of the consumer journey

The consumer journey doesn’t end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty. Davor Sutija on January 19, 2018     Unbeknownst to many, the shopping experience doesn’t begin with the purchase of an item. Rather, it begins … Continue reading From transaction to companion: Engaging at each level of the consumer journey

6 Reasons Why Consumer Journey Mapping Matters More Than Ever

Carol Forden — October 26, 2017 Follow @carolforden — October 26, 2017 The consumer journey itself has changed dramatically over the past few years. The route to purchase still revolves around some key stages. Today, consumers use numerous devices to compare, share, learn and consumer information make purchasing decisions. The journey crosses some touchpoints, ranging … Continue reading 6 Reasons Why Consumer Journey Mapping Matters More Than Ever

Will chatbots become part of the consumer search experience?

Recently, Bing has been experimenting with a chatbot feature directly in search results. Columnist David Freeman discusses how this shift could impact marketers. David Freeman on October 5, 2017   When thinking about the future of organic search, common considerations include the impending mobile-first index, machine learning, AI, natural language processing, voice search, site speed, … Continue reading Will chatbots become part of the consumer search experience?

The game changer in retail personalization: Consumer identity management

Contributor Dave Dague explains how consumer identity management will help you deliver a personalized, relevant experience to customers and give you a leg up on the competition this holiday season and beyond. Dave Dague on September 1, 2017   While many retail marketers are excited about the opportunities technologies such as machine learning and artificial … Continue reading The game changer in retail personalization: Consumer identity management

Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance

Angela Hausman, PhD — August 16, 2017 Follow @MarketingLetter — August 16, 2017 Pexels / Pixabay We’ve talked a lot about using analytics to optimize performance. Today, I’d like to dive deeper in the understanding digital consumer behavior by using analytics in developing and sharing content. Here are some critical consumer behavior metrics to monitor: … Continue reading Understanding Digital Consumer Behavior: Using Analytics to Optimize Performance

Attributing affiliate value: Looking beyond consumer journey position

Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance. James Collins on July 7, 2017   The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in … Continue reading Attributing affiliate value: Looking beyond consumer journey position

Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds

Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds by Laurie Sullivan @lauriesullivan, June 22, 2017 Some 90% of social media users are influenced to make a purchase after seeing a relevant video, with 33% of those participating in the survey admitting that social media influencers are their most trusted sources for shopping. In … Continue reading Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds

Consumer Behavior Influences Search Ranking Position

Consumer Behavior Influences Search Ranking Position by Laurie Sullivan @lauriesullivan, June 14, 2017 User behavior signals, such as time on site, pages per session and bounce rate, indicate the authority of a Web site and influence its rankings. The higher a page’s position, the lower the bounce rate, according to a study released Wednesday. It … Continue reading Consumer Behavior Influences Search Ranking Position