Tag Archives: Consumer

Infutor adds healthcare data to its consumer dataset

A partnership with HealthWise Data adds health and wellness propensities to Infutor’s consumer datatset. Kim Davis on November 4, 2021 Infutor has announced a partnership with HealthWise data, a data and analytics firm which collects consumer healthcare data in a privacy compliant way. Infutor Total Consumer Insights is a dataset of behavioral and household attributes … Continue reading Infutor adds healthcare data to its consumer dataset

Consumer tolerance for traditional advertising continues to fall

They’re especially growing weary of ads in digital video, says a new IAB report. Kim Davis on October 18, 2021 In a new report, “Outlook 2022: The US Digital Advertising Ecosystem,” the IAB spells out bluntly the changes in consumer expectations of advertising. As for traditional advertising, they are tired of it and especially when … Continue reading Consumer tolerance for traditional advertising continues to fall

3 Powerful Ways to Nurture Consumer Trust in Your eCommerce Company Using Video

Victor Blasco September 2, 2021 Online sales have become the easiest and most practical way to do business in our interconnected digital world. But still, many people don’t feel safe purchasing products they can’t see, from strangers they know nothing about. If you want to make it in the eCommerce arena, you need a reliable … Continue reading 3 Powerful Ways to Nurture Consumer Trust in Your eCommerce Company Using Video

The Real Story on MarTech: Navigating the new world of consumer privacy

Start with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action. Sarah Brown on August 26, 2021 Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven … Continue reading The Real Story on MarTech: Navigating the new world of consumer privacy

Future of Business Processes: Trends in Business Setup, Marketing, Consumer Behavior and Customer Relations

Joseph Chukwube August 15, 2021 What does the present tell us about the future? Process optimization plays a vital role in meeting customer needs and ensuring that business development initiatives are well-managed. There has been a marked increase in the number of (new and established) businesses implementing technology as part of their overall business strategy. … Continue reading Future of Business Processes: Trends in Business Setup, Marketing, Consumer Behavior and Customer Relations

How to Keep Pace with Consumer Spend On and Offline

Lisa Schwarz July 17, 2021 Consumers spent $ 861.12 billion online with U.S. merchants in 2020, up 44% year-over-year, according to estimates from Digital Commerce 360. It’s no surprise that virtual credit card swipes were in full force during the pandemic, with at-home delivery options expanding significantly. But even as shoppers return to brick and … Continue reading How to Keep Pace with Consumer Spend On and Offline

Consumer Expectations Are Changing Rapidly — Developing Insurance Affinity Partner Programs Will Help You Keep Up

Ann Dieleman June 6, 2021 All industries — especially insurance — are facing significant transformation. Customer expectations are changing rapidly, and Millennial and Generation Z consumers are not satisfied with traditional insurance processes or products. They are demanding a connected, multichannel customer experience that provides convenience, accessibility, and personalization. In a highly digital world, meeting … Continue reading Consumer Expectations Are Changing Rapidly — Developing Insurance Affinity Partner Programs Will Help You Keep Up

How COVID-19 Vaccines Are Shaping Consumer Behavior, Travel Trends

How COVID-19 Vaccines Are Shaping Consumer Behavior, Travel Trends by Jim Yu , April 28, 2021 Although COVID-19 cases have dropped in many states, life isn’t back to normal yet. This has not stopped people from traveling, however. Many are itching to get away, especially as vaccinations become available to more of the population. Now … Continue reading How COVID-19 Vaccines Are Shaping Consumer Behavior, Travel Trends

Despite What You Think, Brands Have An Eye On Consumer Needs

Despite What You Think, Brands Have An Eye On Consumer Needs by Laurie Sullivan , Staff Writer @lauriesullivan, February 24, 2021 What else changed during the pandemic? Consumer perception of generic products, for starters. With two-thirds of shoppers reaching the conclusion that store brands are just as high-quality as name brands, and another third ranking private-label … Continue reading Despite What You Think, Brands Have An Eye On Consumer Needs

How YouTube Impacts Consumer Purchase Habits

How YouTube Impacts Consumer Purchase Habits by Laurie Sullivan  @lauriesullivan, December 30, 2020 The pandemic gave live streaming video a boost. Now nightly network news shows are seeing the same success in performance. Much of the content is watched on television screens and influencers are helping brands reach consumers on more than just smartphones and … Continue reading How YouTube Impacts Consumer Purchase Habits