Tag Archives: Consumer

The Consumer Financial Protection Bureau has cut 90 percent of its employees

  The Consumer Financial Protection Bureau has cut 90 percent of its employees The reduced department has been ordered to focus on traditional lending fraud. anna washenko   Fri, Apr 18, 2025   Reuters / Reuters The Consumer Financial Protection Bureau has been reduced to a skeleton crew. The department, which was created to oversee … Continue reading The Consumer Financial Protection Bureau has cut 90 percent of its employees

Thrift, norming and price paranoia will be consumer trends in 2025

Thrift is about more than just saving money says Gartner’s latest consumer and cultural research. Kim Davis on December 18, 2024   Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for self-improvement and similar motives. Gartner also detects a widespread trend called “norming” — essentially, seeking … Continue reading Thrift, norming and price paranoia will be consumer trends in 2025

Rethinking media mix modeling for today’s complex consumer journey

Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights. Angelina Eng on December 3, 2024     Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. … Continue reading Rethinking media mix modeling for today’s complex consumer journey

GenAI must win consumer trust if it is going to transform search marketing

A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, Constantine von Hoffman on December 2, 2024   Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study … Continue reading GenAI must win consumer trust if it is going to transform search marketing

How heritage brands challenge consumer identity

Several iconic companies have announced significant rebrandings in recent weeks, upending a series of commercial and cultural landmarks. BY Associated Press When Katja Vogt considers a Jaguar, she pictures a British-made car purring confidently along the Italian coastline — a vision of familiarity that conveys “that dreaming, longing feeling we all love.” She’s not sure what … Continue reading How heritage brands challenge consumer identity

Consumer spending increased in July as expected

September 01, 2024 Consumer spending increased in July as expected The increase was across both goods and services, with outlays on motor vehicles and parts leading the charge. BY Reuters U.S. consumer spending increased solidly in July, suggesting the economy remained on firmer ground early in the third quarter and arguing against a half-percentage-point interest rate … Continue reading Consumer spending increased in July as expected

Consumer confidence soars to a 6-month high in August

August 27, 2024 Consumer confidence soars to a 6-month high in August Consumers were less upbeat, however, about the labor market. BY Reuters U.S. consumer confidence rose to a six-month high in August amid optimism over the economic outlook, but Americans are becoming more anxious about the labor market after the unemployment rate jumped to near … Continue reading Consumer confidence soars to a 6-month high in August

SAP unveils new CX AI toolkit, consumer insights solution

With SAP stitching generative AI throughout its enterprise platform, it also had some announcements of interest to CX professionals. Kim Davis on June 4, 2024   Although it’s hardly surprising that SAP’s CX offering now includes an AI toolkit, the announcement could almost have been lost in the tidal wave of business AI announcements pouring … Continue reading SAP unveils new CX AI toolkit, consumer insights solution