Tag Archives: connector

HubSpot adds another CRM connector, this time with Claude

HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy. Mike Pastore on July 29, 2025 Nearly two months after introducing a deep research connector for ChatGPT, HubSpot announced today a CRM connector for Anthropic’s Claude AI platform. HubSpot is building connectors to add customer … Continue reading HubSpot adds another CRM connector, this time with Claude →

HubSpot’s ChatGPT connector generates excitement and some concerns

HubSpot

The excitement online outweighs concern, but marketers need to make sure they evaluate risk before turning AI loose on customer data. Mike Pastore on June 6, 2025 The announcement on Wednesday that HubSpot built a deep research connector to ChatGPT generated a lot of excitement among HubSpot users and martech observers, but there is … Continue reading HubSpot’s ChatGPT connector generates excitement and some concerns →

HubSpot announces deep research connector to ChatGPT

HubSpot

HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT. Mike Pastore on June 4, 2025 HubSpot announced today the launch of a deep research connector with ChatGPT. More than 75% of HubSpot customers are already using ChatGPT, according to HubSpot’s Q1 2025 AI customer sentiment survey. Using the new deep … Continue reading HubSpot announces deep research connector to ChatGPT →

Looker Studio releases GA4 connector update with 170 new fields

Google Analytics

Looker rides to the rescue of the many marketers griping about GA4’s lack of data. However, you have to refresh your data sources first. Nicola Agius on June 16, 2023 Looker Studio has released a major update to its system, unveiling 170 new fields for reporting. In order to access the new data, users must refresh … Continue reading Looker Studio releases GA4 connector update with 170 new fields →

The CDP connector myth

Content Management

Watch out for CDP vendors claiming to have diverse connector catalogs that match up well against your stack. Tony Byrne on March 9, 2023 At a recent CDP demo I attended, a nervous client asked the vendor if they had a connector to Salesforce Sales Cloud. The vendor replied affirmatively, and the client breathed a … Continue reading The CDP connector myth →