Consumer confidence in reviews is drastically lagging. Contributor Tamar Weinberg explains how brands can take advantage of user-generated content and a smart review process to regain that trust. Tamar Weinberg on October 21, 2016 Ninety percent of shoppers say reviews impact their purchasing decisions. They are as good as gold — when they’re real. … Continue reading Are fake online reviews killing consumer confidence?
Angela Shah Among the best ways to encourage women entrepreneurs? Plug the confidence gap in young girls. So said Emily Keeton, a Houston entrepreneur—she co-founded the co-working space Station Houston earlier this year—at a Startup Grind Houston event Wednesday. She pointed to the example of a 12-year-old named Rosemary, who participated in the most recent Lemonade … Continue reading “Be Vulnerable, With Confidence,” Keeton Advises Women Entrepreneurs
by Rick Goodman December 13, 2015 Follow @DrRickGoodmanDecember 13, 2015 Would you like to have employees who are bold in their decision-making, strong in their convictions, and empowered to do what they think is right—to truly give you their best work and their highest level of effort, day in and day out? Or would you … Continue reading Does Your Culture Give Employees Confidence?
You’ve seen the CMI content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Often, it is paired with a statistic like 93% of all B2B marketers use content marketing or 73% are producing more content than they did a year ago. What’s going on here? Low confidence in … Continue reading Does Content Marketing Really Have a Confidence Problem?
