March 14, 2024 GenAI and cybersecurity top CEO concerns in new PwC survey 68% expect generative AI will significantly change the way their company creates, delivers and captures value in the next three years. BY Wes Bricker The past few years have been filled with uncertainty—significant economic shifts, geopolitical conflicts and a rapidly evolving technology and … Continue reading GenAI and cybersecurity top CEO concerns in new PwC survey
India passes controversial telecoms bill amid privacy concerns Rachael Davis / Last Updated: Dec 21, 2023 India’s parliament has passed a controversial bill to modernize its telecommunications and connectivity ahead of the country’s general election in spring 2024. The new bill, voted through on Thursday, December 21, would replace original legislation dating back as early … Continue reading India passes controversial telecoms bill amid privacy concerns
Together Figma and Adobe currently control 72% of the market for collaborative design and prototyping software. Constantine von Hoffman on November 20, 2023 Adobe’s $ 20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. regulators. An in-depth investigation by the European Commission came to the preliminary … Continue reading EU raises antitrust concerns about Adobe’s purchase of Figma
How GDPR is affecting the games you love The gaming industry had to comply with the EU’s privacy rules, too. David Lumb Getty Images How GDPR is affecting the games you love The tech world has been bracing for a new set of European privacy rules that How GDPR is affecting … Continue reading Facebook and Instagram may offer paid, ad-free plans in Europe to sate EU privacy concerns
Cherlynn Low @cherlynnlow Google has made Bard more widely available to users in the US and the UK today, and I have been spending some time with the company’s chatbot to see how its generative AI compares to ChatGPT and Bing AI. Like we saw in the screenshots Google provided with today’s announcement, … Continue reading Google forced to delay Bard AI’s EU launch over privacy concerns
Despite Concerns Over AI, Brands Leverage It For Creative, Attribution by Steve Ellwanger , May 12, 2023 Scary, but irresistible to brand marketers: That’s a reference to both social media and artificial intelligence. Why social media? Do a search for Bud Light+Dylan Mulvaney. So who’s afraid of AI? When San Francisco-based OpenAI released … Continue reading Despite Concerns Over AI, Brands Leverage It For Creative, Attribution
Martech professionals don’t mean to sow chaos in the world, but what we do can have unintended consequences. Steve Petersen on February 15, 2023 I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” Released in September 2022, it is an excellent read … Continue reading 4 areas of martech with ethical concerns
As COVID concerns decline, worries about the financial impact of a recession have soared. Kim Davis on September 20, 2022 The economy has finally replaced COVID as the main source of anxiety for consumers as brands prepare for the holiday shopping season. In fact, financial concerns have surged more than 150% YoY, while concerns about … Continue reading Financial concerns threaten the 2023 holiday shopping season
Self-Regulatory Group Raises Concerns Over FTC’s Privacy Initiative by Wendy Davis @wendyndavis, September 7, 2022 The self-regulatory organization Network Advertising Initiative is raising concerns that the Federal Trade Commission’s recent move toward regulating data collection may reflect a bias against targeted advertising. “The FTC should commit to a process that explores and documents the benefits … Continue reading Self-Regulatory Group Raises Concerns Over FTC’s Privacy Initiative
Ads ran on the wrong websites for nine months before being caught by researchers Constantine von Hoffman on March 14, 2022 The revelation that Gannett sent billions of ads to the wrong places is raising fresh concerns about reliability in programmatic advertising. The Wall Street Journal reports the publisher “provided inaccurate information to advertisers for … Continue reading Gannett ad mishap highlights concerns about programmatic advertising
