Cost Of Invisible Media Grows Despite Concerns by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2025 Performance ads are paid for when specific actions are completed, but many advertising formats require payment even when no one is looking. According to a recent white paper, around 75% of MRC-accredited digital inventory receives zero active attention. For advertisers, when … Continue reading Cost Of Invisible Media Grows Despite Concerns (DD)
Tag Archives: concerns
HubSpot’s ChatGPT connector generates excitement and some concerns
The excitement online outweighs concern, but marketers need to make sure they evaluate risk before turning AI loose on customer data. Mike Pastore on June 6, 2025 The announcement on Wednesday that HubSpot built a deep research connector to ChatGPT generated a lot of excitement among HubSpot users and martech observers, but there is … Continue reading HubSpot’s ChatGPT connector generates excitement and some concerns
Why ignoring consumers’ AI concerns will be a costly mistake
There’s a significant gap between how marketers and consumers feel about AI. Here’s what to do about it. Constantine von Hoffman on March 19, 2025 Marketers love AI, but consumers … not so much. That’s the broad takeaway from our review of nine recent reports on AI and marketing. Understanding the specifics of what … Continue reading Why ignoring consumers’ AI concerns will be a costly mistake
Turkey unblocks Instagram after talks to address its concerns about crime and censorship
Turkey unblocks Instagram after talks to address its concerns about crime and censorship The country blocked access to the app on August 2. cheyenne macdonald Sun, Aug 11, 2024 Reuters / Reuters Turkey has restored access to Instagram after the social media site agreed to meet the country’s demands around censorship and … Continue reading Turkey unblocks Instagram after talks to address its concerns about crime and censorship
OpenAI, Apple Agreement Might Override Privacy Concerns
OpenAI, Apple Agreement Might Override Privacy Concerns by Laurie Sullivan , Staff Writer @lauriesullivan, June 6, 2024 Never a day goes by when companies fail to mention artificial intelligence (AI), generative AI (AI), or artificial general intelligence (AGI) in an announcement. One expected next week could change everything. Apple is expected to announce a partnership with … Continue reading OpenAI, Apple Agreement Might Override Privacy Concerns
Microsoft Recall, Johansson-Like AI Voice Overshadow Google Sandbox Concerns
Microsoft Recall, Johansson-Like AI Voice Overshadow Google Sandbox Concerns by Laurie Sullivan , Staff Writer @lauriesullivan, May 22, 2024 Privacy is the topic of the day in my email inbox. Earlier this week Microsoft released a feature called Recall that takes screenshots of a user’s laptop every few seconds. The images are stored on the PC. … Continue reading Microsoft Recall, Johansson-Like AI Voice Overshadow Google Sandbox Concerns
GenAI and cybersecurity top CEO concerns in new PwC survey
March 14, 2024 GenAI and cybersecurity top CEO concerns in new PwC survey 68% expect generative AI will significantly change the way their company creates, delivers and captures value in the next three years. BY Wes Bricker The past few years have been filled with uncertainty—significant economic shifts, geopolitical conflicts and a rapidly evolving technology and … Continue reading GenAI and cybersecurity top CEO concerns in new PwC survey
India passes controversial telecoms bill amid privacy concerns
India passes controversial telecoms bill amid privacy concerns Rachael Davis / Last Updated: Dec 21, 2023 India’s parliament has passed a controversial bill to modernize its telecommunications and connectivity ahead of the country’s general election in spring 2024. The new bill, voted through on Thursday, December 21, would replace original legislation dating back as early … Continue reading India passes controversial telecoms bill amid privacy concerns
EU raises antitrust concerns about Adobe’s purchase of Figma
Together Figma and Adobe currently control 72% of the market for collaborative design and prototyping software. Constantine von Hoffman on November 20, 2023 Adobe’s $ 20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. regulators. An in-depth investigation by the European Commission came to the preliminary … Continue reading EU raises antitrust concerns about Adobe’s purchase of Figma
Facebook and Instagram may offer paid, ad-free plans in Europe to sate EU privacy concerns
How GDPR is affecting the games you love The gaming industry had to comply with the EU’s privacy rules, too. David Lumb Getty Images How GDPR is affecting the games you love The tech world has been bracing for a new set of European privacy rules that How GDPR is affecting … Continue reading Facebook and Instagram may offer paid, ad-free plans in Europe to sate EU privacy concerns
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