Are your data practices keeping up with AI? We talked about proactive governance and trust at the MarTech Conference. MarTechBot on September 19, 2025 Artificial intelligence promises tremendous value for marketers, but only if it’s fueled by quality data collected responsibly. That was the theme of a session at the September installment of The … Continue reading Navigating the chaos of consent, compliance and customer trust in an AI world
When radical candor and transparency are reduced to slogans, marketing teams pay the price — through burnout, disillusionment and broken trust. Jay Mandel on August 22, 2025 Marketers love bold words. Radical candor. Radical transparency. Radical acceptance. They sound daring, but in practice, they’re often hollow — more performance than principle. In organizations where … Continue reading Marketing leadership asks for radical candor but wants compliance
Think meeting authentication requirements is enough? Here’s what most senders miss and how to fix it to boost deliverability and engagement. Jeanne Jennings on May 22, 2025 Your organization is probably in compliance with the latest email authentication standards required by Apple, Google, Microsoft and Yahoo, which are listed below. But is your organization … Continue reading Why your emails still miss the inbox even if you’re ‘in compliance’
The IAB Diligence Platform allows digital advertisers and publishers to vet SSPs and DSPs for compliance in an increasingly regulated space. Chris Wood on February 1, 2024 This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The IAB Diligence Platform was created in partnership with privacy compliance company SafeGuard Privacy. … Continue reading IAB launches new privacy compliance tool
By Lance Pickett November 10, 2023 Diversity, equity, and inclusion (DEI) initiatives are becoming an increasingly critical priority for businesses. But what’s the motivation? For some, it’s basic due diligence and checking the boxes of regulatory compliance. For others, it’s a numbers game, an opportunity to tout the percentage of women and minorities in … Continue reading Plotting the journey from compliance to belonging
Under 15% of noncompliant companies implemented automated or manual CCPA/CPRA compliance methods in the last year, a study found. Chris Wood on August 4, 2023 Businesses are dragging their feet to get compliant with CCPA and CPRA regulations, a study by data privacy compliance company CYTRIO found. Only 14.67% of the 600 mid-to-large companies included … Continue reading The march to CCPA compliance is a slow one
Stay ahead of changing regulations and consumer sentiment with these privacy-centric solutions for marketers. Rico Dittrich on March 16, 2023 Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This year will see a renewed emphasis on regulatory compliance as five additional U.S. states … Continue reading 3 privacy-centric solutions for marketing compliance
Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious. Joe Stanganelli on January 27, 2023 Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. The 21st century changed much … Continue reading Why we care about compliance in marketing
FTC Releases New Advertising Compliance Guidance For Health Care Products by Laurie Sullivan @lauriesullivan, December 21, 2022 The FTC has released new guidance in a 40-page document to update and replace Dietary Supplements: An Advertising Guide for Industry, issued in 1998. The document provides guidance to help ensure that claims about the benefits and safety … Continue reading FTC Releases New Advertising Compliance Guidance For Health Care Products
Data compliance doesn’t stop with cookie consent. Learn how to establish a logical and adaptable compliance framework for your brand. Hugo Loriot on October 18, 2022 With new and conflicting global legislation, it seems no one can agree on the appropriate methods for data collection and the extent of data protection. In turn, data compliance … Continue reading Going beyond cookie consent: 3 strategies to achieve data compliance
