As the holidays kick retailers into overdrive, now is the perfect time to discover what your competition is doing. Columnist Ryan Phelan shares four tips for setting up a competitive intelligence plan. Ryan Phelan on November 27, 2017 The retail world is about to shift into overdrive. Having worked on both sides of retail … Continue reading 4 killer tips to help you spy on your competitors during the holidays (and after)
Nicole Blanckenberg — October 8, 2017 Follow @https://twitter.com/StoreYaCom — October 8, 2017 As the fourth quarter heats up, so does your Facebook ad competition. To be a real Facebook ad superstar, you need to have an end goal, an idea of your target audience and a good campaign objective. You also need to have competitive … Continue reading 4 Ways to Beat Your Competitors’ Facebook Ads
Columnist Mike Sands believes brands need to take a page from Amazon and put their customers — and the data they generate — at the center of all business decisions. Mike Sands on August 22, 2017 Yes, this is another Amazon story. But this one isn’t about its latest acquisition, innovation or market share … Continue reading Why your brand should obsess over its customers, not its competitors
Stephanie Heitman — August 21, 2017 Follow @stephheitman — August 21, 2017 Do your competitors shine as bright as the sun? Are you looking for a way to block them out so your customers and prospects give you all their attention (and business)? Here are three ways to eclipse your competitors. 1. Be Everywhere (Online) … Continue reading How to Eclipse Your Competitors
Allen Finn — August 8, 2017 — August 8, 2017 I’m willing to wager that at least one of Facebook’s 5 million (and counting) advertisers is your direct competitor. Even if Joe’s HVAC or Asics or exceptionallypungentcatnip.org don’t know what the hell they’re doing, they’re siphoning your share of voice. What exactly does that mean? … Continue reading 5 Ways to Use Facebook Ads to Take Down Your Competitors
Irina Weber — May 5, 2017 Follow @irinaweber048— May 5, 2017 The first Chinese iPhone copy has been released on the same day as the original device. How so? Only if you are using advanced spying skills as Chinese factories do. Or by following 5 simple steps outlined in our blog. Tool #1: Use URL … Continue reading 5 Powerful Tools to Spy on Your Competitors Online
Nicole Blanckenberg — February 27, 2017 Follow @https://twitter.com/StoreYaCom— February 27, 2017 Let’s not beat around the bush; eCommerce can seem cut-throat. As the number of online stores increases, so does your need to be one step ahead of your competitors. To stay ahead, you’ll have to get your hands on some inside information. No! I … Continue reading How to Spy on Your Competitors on Facebook
Candace Huntly — January 31, 2017 Follow @SongBird_TO— January 31, 2017 Your competitors are likely at different stages in their development than you are. Maybe you launched a year ago and they are a legacy brand that you are chasing that has been in business for 60 years. Or perhaps you had a competitor enter … Continue reading 6 Things Your Competitors Can Teach You About Your Business
Competitive analysis can be helpful, but columnist Dianna Huff explains why it’s important not to get too focused on your competitors’ performance. Dianna Huff on January 17, 2017 Website traffic is one of those metrics small business owners use to determine if their website is “working” — along with the number of inquiries, leads … Continue reading 3 reasons why you can safely ignore your competitors’ traffic metrics
Deena Anreise — December 26, 2016 Follow @Prialto— December 26, 2016 As a small business owner, do you dream of success? Of course you do. That’s why we do what we do. We all want some measure of success. For most of us, success means achieving the lifestyle of our dreams. A Common Mistake Among … Continue reading 3 Ways to Make Your Business Stand Out From Competitors
