Joe Martinez September 25, 2021 Using keywords to target other brand names, products, or services is one of the easiest ways to go after competitors in Google Ads. But targeting competitor keywords can get expensive. The good news is, there are more options we have than just the Search Network. While Search will always have … Continue reading 3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads
Laura Patterson April 19, 2021 If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. The key to long-term success is to stay ahead of the pack. While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: … Continue reading Your Competitors are Gaining Market Share – How About You?
Jessica Thiefels March 27, 2021 Standing out on Google isn’t just about having a good ad, but also about leveraging SEO best practices and the tools Google offers, so you can drive long-term organic traffic while getting clicks to your website, service pages, and blog posts. When done right, you can beat out your competitors … Continue reading 7 Solid Strategies to Stand Out From Your Competitors on Google
Nicole Blanckenberg January 7, 2021 Boy, 2020 has been quite a year, hasn’t it? The pandemic has resulted in significant changes on personal and business levels across almost every sector – and eCommerce is no exception. And while the quick and lasting changes and market pivots have most definitely diverted or stopped some trends in … Continue reading Outsell Your Biggest Competitors With These eCommerce Trends [2021]
Daniel Hopper August 5, 2020 Positioning is one of the fundamental elements of marketing, both for consumer products and B2B (Business to Business). Positioning is a brand’s unique way of providing value to its customers. Where does a brand sit in the hearts and minds of customers? These associations that consumers hold with a brand … Continue reading Positioning: 5 Strategies to Stand Out From Your Competitors
Laura Patterson — March 16, 2020 Most of the companies we’ve worked in or have had the privilege of serving face fairly stiff competitors. Competition is a fact of life, whether it’s one team or individuals pitted against another on the playing field, or students competing for scholarships for academic studies, nonprofits fighting for donations, … Continue reading How Your Competitors Can Help You Improve Your Performance
Dave Sutton — July 24, 2019 — July 24, 2019 “Danger is my middle name” Austin Powers, international Man of Mystery Spying on your B2B competitors just makes sense. A lot of sense, actually. Unlike observing the marketing strategies of random companies or CMOs that have nothing to do with the dynamics of your own … Continue reading 5 Totally Legal Ways to Spy on Competitors, Baby
Local Search Analytics Defines True Local Competitors, Performance by Laurie Sullivan @lauriesullivan, July 17, 2019 Google’s focus on hyperlocal search data prompted Moz to build a platform giving marketers tools to access competitive data for tracking and analytics. Local Market Analytics provides search engine optimization professionals with a feature Moz calls “multi-sampling of local SERPs … Continue reading Local Search Analytics Defines True Local Competitors, Performance
Gee Ranasinha — June 12, 2019 Follow @KEXINO — June 12, 2019 Here’s something to think about: Unless your business has more than 50% market share (highly unlikely) then the majority of your potential customers are buying from your competition. When I say that to the stereotypical ego-driven business owner, their reaction is often a … Continue reading Why Do Customers Buy From Your Competitors? Because They Can
Shane Barker — June 1, 2019 Follow @shane_barker — June 1, 2019 Facebook is one of the largest social media platforms in the world, and it attracts numerous businesses and marketers who want to market their products to Facebook’s massive user base. As of 1Q19, Facebook had over 1.5 billion daily active users … Continue reading 5 Actionable Marketing Tips to Beat Your Competitors on Facebook
