Tag Archives: Competitors

Local Search Analytics Defines True Local Competitors, Performance

Local Search Analytics Defines True Local Competitors, Performance by Laurie Sullivan  @lauriesullivan, July 17, 2019 Google’s focus on hyperlocal search data prompted Moz to build a platform giving marketers tools to access competitive data for tracking and analytics. Local Market Analytics provides search engine optimization professionals with a feature Moz calls “multi-sampling of local SERPs … Continue reading Local Search Analytics Defines True Local Competitors, Performance

Why Do Customers Buy From Your Competitors? Because They Can

Gee Ranasinha — June 12, 2019 Follow @KEXINO — June 12, 2019 Here’s something to think about: Unless your business has more than 50% market share (highly unlikely) then the majority of your potential customers are buying from your competition. When I say that to the stereotypical ego-driven business owner, their reaction is often a … Continue reading Why Do Customers Buy From Your Competitors? Because They Can

5 Actionable Marketing Tips to Beat Your Competitors on Facebook

Shane Barker — June 1, 2019 Follow @shane_barker — June 1, 2019     Facebook is one of the largest social media platforms in the world, and it attracts numerous businesses and marketers who want to market their products to Facebook’s massive user base. As of 1Q19, Facebook had over 1.5 billion daily active users … Continue reading 5 Actionable Marketing Tips to Beat Your Competitors on Facebook

Key Things Worth Analyzing in Your Competitor’s PPC Strategies

Ritu Sharma — January 16, 2019 Follow @realritusharma — January 16, 2019 Analyzing your competitors pay per click strategies is just as important as an athlete constantly looking over his shoulders in a race. You probably have seen athletes in a 100 Meter dash constantly looking over their shoulders. Do you know how important that … Continue reading Key Things Worth Analyzing in Your Competitor’s PPC Strategies

How to Use Intelligence to Outsmart Your Competitors

Laura Patterson — October 25, 2018 Follow @LauraVEM — October 25, 2018 markusspiske / Pixabay Be in the Know About the Competitive Field Years ago, I competed in triathlons. Before each season, my husband, Mark (who also doubled as equipment manager and cheerleader), would ask, “What’s your idea of success this year?” The answer this … Continue reading How to Use Intelligence to Outsmart Your Competitors

Adthena Finds Way For Brands To Compare Campaigns With Competitors

Adthena Finds Way For Brands To Compare Campaigns With Competitors by Laurie Sullivan  @lauriesullivan, June 7, 2018 Adthena announced a Competitor Dashboard on Thursday that allows brands to determine how they measure up to their competitors. The dashboard enables advertisers to benchmark themselves versus competitors when it comes to impression share, clicks spend, and ad … Continue reading Adthena Finds Way For Brands To Compare Campaigns With Competitors