Tag Archives: Company

How this company is giving Black creators an all-in-one platform for their content

  By Natasha Ishak July 01, 2023 In the online world of social media, where virality is currency—literally, in many instances—Black content creators who start big trends rarely get a payday. Whether it’s starting dance crazes that get coopted by white TikTokkers, who then bag big endorsements, or setting fashion trends online that end up … Continue reading How this company is giving Black creators an all-in-one platform for their content →

The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer

The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer by Laurie Sullivan  @lauriesullivan, June 15, 2023 The Brandtech Group has acquired Pencil, a generative artificial intelligence (GAI) creative and distribution software as a service (SaaS) platform, with plans to introduce an enterprise-level GAI product, Pencil Pro, to support global brands. Pencil has generated … Continue reading The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer →

Twitter’s head of brand safety and ad quality has left the company

Twitter’s head of safety and content moderation has left the company   Mariella Moon   @mariella_moon Twitter has lost another head of trust and safety after Elon Musk purchased the company last year. According to Reuters, Ella Irwin, the website’s top executive for content moderation has resigned. Fortune has also reported earlier that her company … Continue reading Twitter’s head of brand safety and ad quality has left the company →

Meta mass layoffs: Latest round of job losses hits Facebook, Instagram parent company

  By Michael Grothaus May 24, 2023 Updated Wednesday, May 24: Meta Platforms has begun what is expected to be its final round of large layoffs this year, according to reports in Reuters and elsewhere, and posts on social media. The job cuts, part of Mark Zuckerberg’s “year of efficiency,” were expected, as the CEO … Continue reading Meta mass layoffs: Latest round of job losses hits Facebook, Instagram parent company →

Former ByteDance exec claims company used bots to inflate TikTok engagement

The US government is trying to force ByteDance to sell TikTok TikTok could be banned in the United States if ByteDance refuses.     Karissa Bell   @karissabe The Biden Administration is significantly increasing pressure on ByteDance just days before TikTok’s CEO is set to testify in front of Congress. The United States government is … Continue reading Former ByteDance exec claims company used bots to inflate TikTok engagement →

Audigent Expands Programmatic Targeting With The Weather Company Data

Audigent Expands Programmatic Targeting With The Weather Company Data by Laurie Sullivan  @lauriesullivan, May 11, 2023 Data activation company Audigent has integrated targeting data from IBM’s The Weather Company in a new private marketplace (PMP) announced Thursday. The data is available to brands and agencies to improve performance and protect consumer privacy. For the first time in … Continue reading Audigent Expands Programmatic Targeting With The Weather Company Data →

Apple drops lawsuit against former exec who accused company of spying

Apple’s lead iPhone chip designer leaves the company Mariella Moon   @mariella_moon Apple’s senior director in platform architecture, Gerard Williams III, left the company last month after nine years, according to CNET. He might not be the most recognizable name from the tech giant, but he held a very important position for a company that’s … Continue reading Apple drops lawsuit against former exec who accused company of spying →

Clubhouse is laying off employees and ‘resetting’ the company

Everything you need to know about Clubhouse, the invite-only audio chat app   Karissa Bell   @karissabe On Sunday, Elon Musk nearly broke Clubhouse. It was the Tesla founder’s first appearance on the invitation-only audio app, and the conversation quickly pushed the app to its limit. The official stream maxed out with more than 5,000 … Continue reading Clubhouse is laying off employees and ‘resetting’ the company →

Digital Media Entrepreneur Creates Search, Measurement Podcast Company

Digital Media Entrepreneur Creates Search, Measurement Podcast Company by Laurie Sullivan  @lauriesullivan, April 24, 2023 A search, discovery and measurement tool for podcasts recently launched from Tree Goat Media using artificial intelligence (AI) and machine learning to identify moments in content. Marbyl, the platform, serves up a few seconds of audio based on the search … Continue reading Digital Media Entrepreneur Creates Search, Measurement Podcast Company →