Companies are struggling to make sense of what their stories mean, to whom and why it matters. By Kath Pay January 14, 2026 The Wall Street Journal‘s recent story, “Companies are Desperately Seeking Storytellers,” lit up LinkedIn the day it was published. Marketer reactions were heated – and split right down the middle. Some … Continue reading Companies aren’t looking for storytellers. They’re looking for meaning.
AI is breaking the old playbook for brand discovery, and most B2B CMOs admit they’re not ready for what comes next. Constantine von Hoffman on December 17, 2025 Two-thirds of CMOs say they lack the skills, budget or resources to compete against faster-moving, AI-enabled challengers, according to new research from the agency 3Thinkrs. That’s … Continue reading 62% of B2B CMOs not ready to compete against AI-enabled companies: report
November 17, 2025 Frontline workers say companies aren’t being transparent about AI integration
November 13, 2025 Most companies are one resignation away from a leadership crisis
ABM isn’t just for enterprises. Smaller companies can now use AI, automation and focused targeting to drive efficiency, close deals faster and scale smarter. Steve Armenti on October 31, 2025 For years, account-based marketing (ABM) was framed as an enterprise-only play — a luxury for companies with six-figure deals and long sales cycles. If … Continue reading How small companies can win with account-based marketing
September 30, 2025 The 10 most-disruptive companies in AI—outside of the Magnificent 7 When it comes to artificial intelligence, a handful of publicly traded companies tend to dominate the discussion. Alphabet, Amazon, Apple, Meta Platforms, Microsoft, Nvidia, and Tesla get the lion’s share of the attention – and deservedly so. But dig a little deeper … Continue reading The 10 most-disruptive companies in AI, outside of the Magnificent 7
September 23, 2025 AI tools aren’t making much of a difference for companies These days, investors, founders, analysts, and tech loyalists can’t stop talking up how artificial intelligence will radically remake the future of work. But a new study suggests that while AI might have some amazing future uses, at the moment, it’s not doing … Continue reading AI tools aren’t making much of a difference for companies
95% Of Companies Get Zero ROI From GAI Initiatives, MIT Study Finds by Laurie Sullivan , Staff Writer, August 29, 2025 Generating higher returns on investments from generative artificial intelligence (GAI) may be a little more difficult to achieve than some executives initially thought, although many companies are throwing millions and sometimes billions of dollars … Continue reading 95% Of Companies Get Zero ROI From GAI Initiatives, MIT Study Finds
August 07, 2025 Successful companies will integrate AI training into workflow BY Meghan Joyce Most of us are failing at AI. While nearly 90% of CEOs expect AI to transform their organizations, only 16-23% report seeing meaningful value today. As a result, employers and employees are losing out. Employees are significantly undertrained in AI. Yet, they … Continue reading Successful companies will integrate AI training into workflow
June 26, 2025 Legacy companies with rich data are transformed by AI BY Alberto Prado When people think about artificial intelligence, they often picture sleek start-ups or futuristic labs. But what happens when AI meets a company that has been innovating for over 100 years? Unilever is one of the world’s largest consumer goods companies, home … Continue reading Legacy companies with rich data are transformed by AI
