Tag Archives: Comfort

The ABM Comfort Zone: B2B Brands Are Spending On Process, And Some Are Earning ROI

The ABM Comfort Zone: B2B Brands Are Earning ROI by Ray Schultz , Columnist, September 21, 2022 Account-based Marketing (ABM) is working for at least some B2B brands.  Of all B2B marketers, 53% of users say ABM generates more revenue than other marketing efforts. And it produces decent return on investment — for some. Granted, … Continue reading The ABM Comfort Zone: B2B Brands Are Spending On Process, And Some Are Earning ROI

The B2B Comfort Zone: Email Is Still Best For Sending Content

The B2B Comfort Zone: Email Is Still Best For Sending Content by Ray Schultz , Columnist, March 5, 2020 Don’t discount the old channels — like email. That’s the main takeaway from B2B Content Consumption Trends, a study by Centerline Digital.    Email is the top B2B content vehicle and the best at producing leads … Continue reading The B2B Comfort Zone: Email Is Still Best For Sending Content

6 Small Business Benefits of Leaping Outside Your Comfort Zone

Mike Kappel — March 14, 2019 Follow @PatriotSoftware — March 14, 2019 Starting a business takes guts. And, pursuing your passion requires you to take risks. To maximize your entrepreneurial experience, you need to be willing to step outside of your comfort zone. Going outside of your comfort zone makes all the difference when it … Continue reading 6 Small Business Benefits of Leaping Outside Your Comfort Zone

Anna Wintour On Creativity: Constantly Redefine Your Comfort Zone

by Larissa Faw, Staff Writer, June 21, 2016, 8:45 AM CANNES, FRANCE — Creativity is often challenged in an era of 24-hour, fast-churning digital production cycle. Yet digital presents opportunity to reach new audiences and tell more in-depth stories, said Anna Wintour, artistic director, Conde Nast during a Tuesday session the Cannes Lions International Festival … Continue reading Anna Wintour On Creativity: Constantly Redefine Your Comfort Zone

A CMO’s View: MarTech Forces CMOs Out Of Their Comfort Zones, Says Yext’s Jeff Rohrs

A former ExactTarget VP, Rohrs had a front row seat to the MarTech explosion fueled by the 2013 SalesForce–ExactTarget $2.5 billion deal. Amy Gesenhues on August 12, 2015 When marketing software provider ExactTarget was acquired by SalesForce in June 2013 for an astounding $2.5 billion, Gartner had already predicted CMOs would be spending more on … Continue reading A CMO’s View: MarTech Forces CMOs Out Of Their Comfort Zones, Says Yext’s Jeff Rohrs

Steps Of All Sizes To Step Outside Your Comfort Zone And Get Active On LinkedIn

Virginia FrancoAugust 12, 2015 The idea of being active on LinkedIn strikes fear into the hearts of those who view anything other than owning a completed LinkedIn profile as self-promotional or sales-like. While during the early years of LinkedIn a static profile more than offered a competitive advantage, with 350 million users and counting, this … Continue reading Steps Of All Sizes To Step Outside Your Comfort Zone And Get Active On LinkedIn