Michael Abetz Last updated: 13 April 2022 The official Cricket Australia account on Twitter @CricketAus announced collectible NFTs are on the way for Australian cricket fans. The move is in partnership with Rario an officially licensed NFT marketplace for cricket NFT collections, and NFT company Blocktrust. A new section of the Cricket Australia website has … Continue reading Australian Cricket NFT collection in the works
How Can Digital Debt Collection Play an Important Role in Fintech Success Lyle Solomon / 25 Feb 2022 According to a McKinsey’s 2020 report, the international was facing numerous challenges, despite the fact that several industries rely on its expertise to recover debts from customers. The report further highlighted that many debt collection agencies could … Continue reading How Can Digital Debt Collection Play an Important Role in Fintech Success
Knowing the value of first-party data collection and activation is the first step toward successful campaigns. Corey Patterson on January 5, 2022 “No matter what your business objectives are, you need to understand your audience and leverage that data to fulfill your objectives,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based … Continue reading Why first-party data collection should be a priority for marketers
Email Collection Forms Improve Performance Of Online Videos by Laurie Sullivan @lauriesullivan, April 7, 2021 Consumers are more willing to give their email address to businesses when engaging with video content, according to data released Wednesday. Wistia, a hosting platform focused on video and podcasting, published a report Wednesday analyzing video marketing trends. It also examines how the … Continue reading Email Collection Forms Improve Performance Of Online Videos
Sara Staffaroni — October 8, 2019 Survey data collection might not seem like a revolutionary or groundbreaking business practice but in an economy that’s increasingly being driven by customer experience (CX) it’s one of the most important things an organization can do. How else are you supposed to know what your customers think about your … Continue reading Why Survey Data Collection Is More Important Than Ever
Dynamic ads are getting customizable overlays, and Facebook’s recently introduced video creation kit will include holiday-specific templates. Amy Gesenhues on September 11, 2018 New overlays are rolling out for dynamic ads. In advance of the holiday season, Facebook is rolling out a number of new features designed to help advertisers customize their ad campaigns. … Continue reading Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up
California Privacy Law Will Evolve Search Data Collection Practices by Laurie Sullivan , Staff Writer @lauriesullivan, June 29, 2018 Search engines still rely on data collection to serve the “most relevant” ads, but a new California privacy bill passed by lawmakers Thursday will continue to change the way marketers target consumers using search engines such Google and Microsoft Bing. … Continue reading California Privacy Law Will Evolve Search Data Collection Practices
Ana Gotter — March 14, 2018 Follow @ana_gotter — March 14, 2018 Mobile has has changed our world. I still remember when texting was a luxury that was too expensive for most people to afford, and today I signed secure mortgage documents with a few clicks on my phone. This is all thanks to mobile, … Continue reading How to Create The New Facebook Collection Ads
Jana Christoviciute — July 21, 2017 — July 21, 2017 Living in a mobile-focused world has changed the way people discover and buy products. To keep pace with this mobile shopping revolution, Facebook continually develops new mobile ad formats to deliver a smooth user experience and that allow advertisers to exhibit a wide range of … Continue reading Creative Advice for Facebook Collection Ads
by Laurie Sullivan, Staff Writer @lauriesullivan, November 2, 2016 Capturing consumer data without using it to personalize messages should become a “cardinal sin” because it alienates existing and potential customers and limits their desire to share more, according to the first annual L2 Intelligence Report: Data & Targeting 2016. The average brand collects 11 points … Continue reading The ‘Cardinal Sin’ Of Data Collection
