The advertising leader and its partners aim to help marketers with one of today’s most significant challenges. But details are sketchy. By Pamela Parker Published on May 13, 2026 Coca-Cola and its partners are pitching a new measurement framework, Universal Media Measurement (UMM), to help marketers compare the effectiveness of paid, owned, earned, and … Continue reading Coca-Cola and partners pushing for new measurement standard
By Steven Melendez March 20, 2023 Starting Monday, Coca-Cola is inviting fans to harness AI tools to create new designs around some of its most famed images, including the classic contoured bottle, soda-guzzling polar bears, and even Santa Claus himself. A new Coca-Cola website enables visitors across 17 countries, including the U.S., to select … Continue reading Coca-Cola invites fans to create AI art with its iconic imagery
Over the last two years, the Coca-Cola Company has been implementing an Adobe CDP and activating other capabilities around it to connect with 2 billion customers worldwide. Chris Wood on January 11, 2023 This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got more centralized. As a result, Coca-Cola … Continue reading How Coca-Cola activated their enterprise CDP
by Nicola Faulkner July 6, 2016July 6, 2016 Most marketing professionals can see the value of email personalization, but they don’t put it into practice. Some will say there aren’t enough hours in the day, whilst others confess that lack of knowledge and customer data holds them back from developing their email marketing strategy. Imagine … Continue reading Coca-Cola and the Success of Personalisation
