by Allie VanNest March 3, 2016 Follow @parselyallieMarch 3, 2016 Are pageviews the most important web metric? The answer to that question could depend on when you started studying digital analytics, and what was most impactful in that time period. For many digital publishers, reflecting on the history and evolution of online metrics — including … Continue reading A Closer Look at How Pageviews Have Evolved Over Time
Bryan KramerOctober 11, 2015 As the digital landscape is ever-changing; so are the ways in which marketers are trying to bridge the gap between business and consumers. One way that companies are winning is the early adoption of digital proximity marketing as part of their overall strategy. Why, you ask? The answer is right in … Continue reading Digital Proximity Brings Us Closer
Bob WoodsMarch 25, 2015 Busy sales, business development and marketing professionals are interested in using LinkedIn to fill the top of their funnels. That’s a good thing, because the professional network is a good way to do just that… if done correctly and with the proper strategies, of course. Did you know that you can … Continue reading LinkedIn: Funnel Filler, Sales Closer, Referral Generator
Brian SimFebruary 18, 2015 In our first post, Going Mobile, we broke down cross-device targeting into two separate components – cross device matching and targeting – and explained how cross-device matching works. In this post, we’ll take a deeper dive into the targeting and ad delivery part of the story. Let’s go back to a … Continue reading A Closer Look At Cross-Device Targeting and Ad Delivery
We’ve all made big time decisions based on the quality of design. Yet—in a time of shrinking budgets and the pressure to deliver value for the dollar, it can be hard to justify spending money on prettiness. So how do businesses measure the return on investment (ROI) of design? If you did a little research, … Continue reading The True ROI of Design: A Closer Look at Research from Around the World
