Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing by Ray Schultz , January 5, 2023 Retailers using Meta’s Instagram and Facebook platforms will now have access to a tool from IRI that provides brand and product sales results. The solution, Ansa, is an IRI-powered SaaS platform designed to measure shopper marketing. Its … Continue reading Meta, IRI ‘Closed-Loop’ Tool Helps Retailers Measure Impact Of Shopper Marketing →