Christopher Hutchens July 13, 2021 Getting someone to click on a paid ad in Google, Bing, Facebook, or any other paid marketing channel isn’t always easy. When developing a set of paid ads, remember that it’s far from a “set it and forget it” process. You need to constantly monitor and iterate on your ads, … Continue reading 6 Ad Copywriting Best Practices to Get Your Audience Clicking
Katherine Hunter-Blyden August 21, 2020 If you are sending emails and getting a low click through rate, it can feel like you are sending emails into an endless void. Email marketing can be challenging, especially when you are just starting out and trying to find out what your audience wants. An email click is a … Continue reading Why No One Is Clicking on Your Email Links
By Manish Dudharejia May 21st, 2018 The call to action is the critical point in a lead’s journey from a member of the audience to becoming a customer. It is the central bottleneck of your business, the place where the action takes place. Nowhere in your marketing is an understanding of psychology more vital. So … Continue reading 3 Core Psychological Reasons Nobody Is Clicking Your CTA
Hilton Worldwide CMO Geraldine Calpin shares an inside look into the hotel chain’s biggest and boldest campaign ever in an interview with contributors Nadine Dietz and Erica Seidel. Nadine Dietz & Erica Seidel on September 22, 2016 Hilton Amsterdam Airport Schiphol (c) 2016 HHonors When we interviewed Geraldine Calpin, the Chief Marketing Officer of … Continue reading “Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1
by Jake Camacho January 7, 2016January 7, 2016 Instagram can be a truly powerful tool for building your brand’s identity online, but it can also be very easy to get wrong. Too often businesses break our #1 Unbreakable Law of Social Media Marketing – think before you post! So the next time you’re about to … Continue reading The Instagram Checklist: 8 Questions To Ask Yourself Before Clicking ‘Post’
The “buy now” button can be a powerful way to boost sales. But what’s the underlying reason behind impulse purchases? Columnist Neil Patel explains the psychology of the “buy now” process and when marketers should take advantage of it. Neil Patel on September 11, 2015 Just about everywhere you look, you see messages to buy … Continue reading The Psychology Of Clicking “Buy Now”
Ian JindalSeptember 3, 2015 Click-and-collect will be the death of retail. At least that’s the prevailing view aired in a recent article on the BBC news website. The increasing popularity of click-and-collect, the piece argues, will create huge pressures on retailers that they will struggle to cope with. The pressures it’s talking about are the … Continue reading Clicking Away the Bottleneck, Collecting the Rewards
