Your marketing may look desperate — and everyone can tell. Brands that chase relevance and attention often end up signaling nothing at all. By Zac Stucki March 12, 2026 I’m sitting in the Las Vegas airport writing this. Looking around, I see a familiar sight — people trying just a little too hard … Continue reading Brands that win are clearer, not louder
It can be a challenge to get a clear picture of how effective your local marketing efforts are, so columnist Brian Smith outlines some of the more effective methods for tracking in-store attribution. Brian Smith on November 14, 2016 There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really … Continue reading Getting a clearer picture of local marketing attribution
Facebook is adding brands’ logos to Instant Articles advertorial bylines in an effort to make marketers more visible and the format more attractive to them. Tim Peterson on June 17, 2016 at 4:05 pm You’re probably going to start noticing more advertorials adopting Facebook’s Instant Articles format. On Friday, Facebook added some cosmetic changes to … Continue reading Facebook makes it clearer when an Instant Article is an advertorial
