Tag Archives: Clear

CMOs Fail to Go Beyond Brand Awareness on LinkedIn & Prove a Clear Social Media ROI

by Kristina Jaramillo March 22, 2016 Follow @GetLinkedInHelpMarch 22, 2016 Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms but less than 1 in 5 can clearly prove and demonstrate social media ROI. I believe it’s because the attention and efforts are on the top of … Continue reading CMOs Fail to Go Beyond Brand Awareness on LinkedIn & Prove a Clear Social Media ROI →

How Clear Communication Leads to a Better Working Environment

Work Environment

by Nishadha Silva March 12, 2016 Follow @rumblinglankanMarch 12, 2016 For different people, clear communication means different things. That’s why when you ask a question some might give a short answer while another gives a detailed explanation. However, what we can all agree on is that clear communication leads to less confusion and increased productivity. … Continue reading How Clear Communication Leads to a Better Working Environment →

Why 34 Clear Facts on Viewable Impressions Matter

Analytics

by Rob Petersen February 25, 2016February 25, 2016 Impressions are a metric used in advertising to measure media delivery. In digital media, an impression occurs when an ad is called by a web browser. Each time an ad is served, it counts as an impression. It is counted whether the viewer is able to … Continue reading Why 34 Clear Facts on Viewable Impressions Matter →

Overcoming Website Obfuscation: Clear, Simple Stories

B2B

by Diane Thieke December 15, 2015December 15, 2015 Recently, I was asked to take a look at the website of a small B2B company. After 40 minutes of clicking and reading every link and page, I had to admit I still had no idea what this firm did. There were no clear explanations of its … Continue reading Overcoming Website Obfuscation: Clear, Simple Stories →

Ending Facebook Native Videos With Clear Calls to Action

Facebook

Louisa ChanApril 16, 2015 Include a clear call to action (CTA) at the end of all marketing messages That’s what my mentor often says. And that goes for blog posts, podcasts, landing pages and videos. Why use calls to action? You’ve worked hard to script and produce the video. You’ve spent even more time editing … Continue reading Ending Facebook Native Videos With Clear Calls to Action →