Tag Archives: Chief

Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago

The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on August 9, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: Instagram pulls ad partner, Facebook fights ad fraud, new Chief Creative Officer at Leo Burnett Chicago →

What I Learned In My Search for a Chief Revenue Officer

Career Development

Eyal Lifshitz — July 17, 2018 Follow @eyallifs — July 17, 2018 ashlinbpg / Pixabay “Chief revenue officer” is one of those relatively new, somewhat vague, hard-to-define titles made popular in Silicon Valley. It’s like “chief people officer” used by some companies to refer to their head of HR, or “chief innovation officer,” for someone … Continue reading What I Learned In My Search for a Chief Revenue Officer →

3 Barriers CMOs Face in Becoming Chief Customer Officers

Career Development

Debbie Qaqish — May 18, 2018 — May 18, 2018 Another enormous transformation in the role of the B-to-B CMO is occurring. In addition to having responsibility for ROI, CMOs are now finding themselves responsible for customer engagement. In some ways this is a natural transition. The customer is now in control and demands a … Continue reading 3 Barriers CMOs Face in Becoming Chief Customer Officers →

Microsoft Reorganizes With Focus On Cloud, AI, Windows Chief Leaves

Corporate

Microsoft Reorganizes: Puts Focus On Cloud, AI by Laurie Sullivan @lauriesullivan, March 29, 2018 Microsoft on Thursday announced a major reorganization, putting the focus on two divisions. One will focus on experiences and devices, and the other on cloud and artificial intelligence. Scott Guthrie, head of the cloud and enterprise group, will head the cloud … Continue reading Microsoft Reorganizes With Focus On Cloud, AI, Windows Chief Leaves →

Chief Sales Officer, Chief Revenue Officer or Chief Customer Officer. Which Title And Skill Set Will Best Serve Your Sales Organization?

Career Development

Doug Dvorak — November 4, 2016 Follow @salescoach1064— November 4, 2016 If you are like many companies, you want to employ the right people for the job. However, there are many titles and positions out there, making it harder to figure out which one you need and which skill set will best serve your sales … Continue reading Chief Sales Officer, Chief Revenue Officer or Chief Customer Officer. Which Title And Skill Set Will Best Serve Your Sales Organization? →

Tips for Aspiring Chief Operating Officers

Corporate Success

by Beata Staszkow March 29, 2016March 29, 2016 The role of chief operating officer (COO) varies from organisation to organisation. Often, the role involves reporting to the chief executive officer, making the CEO’s vision, ideas and words come true by focusing on what work gets done, how and by whom. We are often asked “how … Continue reading Tips for Aspiring Chief Operating Officers →

4 tips to break into the C-suite and become a chief marketing technology officer

Corporate Culture

How do you become the next marketing technology star of your organization? Ahead of SXSW, columnist Sheldon Monteiro offers some tips for those aspiring to advance their careers. Sheldon Monteiro on March 10, 2016 As tens of thousands of innovators — technologists, creatives, marketers and business strategists — descend on Austin, Texas, for the … Continue reading 4 tips to break into the C-suite and become a chief marketing technology officer →

A Day in the Life of a Chief Revenue Officer

Corporate

Emma VasApril 9, 2015 Interview with Ben Allen, Chief Revenue Officer, Agri-Data Solutions As a B2B sales solutions provider, we’ve had the opportunity to come across an emerging role in the industry: the Chief Revenue Officer (CRO). In a previous blog post, we discussed how the CRO role is more than just sales optimization and … Continue reading A Day in the Life of a Chief Revenue Officer →