Carolee Bennett — July 25, 2019 Follow @medialogic — July 25, 2019 Scrolling through your feed on any social media platform tells you one of the most important things you need to know about social content: video grabs your attention. This is exactly why, after pointing to how important video has become on every platform … Continue reading You Don’t Have to Be a Big Bank to “Chase” This Video Strategy
Healthcare Needs To Rethink How To Chase Online Searches by Laurie Sullivan @lauriesullivan, May 24, 2019 Healthcare professionals need to think of their services and practices as brands, according to research released this week that suggests the industry has poor optimization and branding practices, along with slow response rates to patient reviews. All these elements … Continue reading Healthcare Needs To Rethink How To Chase Online Searches
Randy Milanovic — August 24, 2017 Follow @kayak360 — August 24, 2017 Stop me when this sounds familiar: one of your colleagues or clients comes up with an idea that sounds mildly intriguing. But, the plan they put together is based on assumptions, the offer they’re making isn’t compelling to customers, or the whole thing … Continue reading Why is it So Easy to Chase Bad Strategy Online?
by Rachel Foster Follow @CopywriterTOAugust 21, 2016 B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers aren’t helpful – they’re boring sales pitches that put readers to sleep. Here’s how to take your white papers from “snooze fest” to “lead magnet”… White papers are a B2B marketing workhorse. B2B … Continue reading The Top 9 White Paper Mistakes That Kill Your Credibility and Chase Away Leads