Amie Marse November 22, 2014 Hashtags pose a unique set of problems for the marketing world. While they have the ability to unite people for a common cause, they also hold destructive power when used out of context. Several large companies have experienced severe pushback from the social media world through marketing campaigns centered on … Continue reading To Hashtag Or Not To Hashtag: Challenges With Social Media’s Most Powerful Marketing Tool
Chasing your dreams can be exhilarating. It is once in a lifetime decision that you make based on some of your future goals and aspirations. Many startup founders and entrepreneurs know that it does take some failure to succeed, but that doesn’t make failing any easier. The tech world was turned upside down in 2013 … Continue reading The Psychological Challenges of Entrepreneurship
By Rachel Clapp Miller, Published October 17, 2014 If your sales organization spent more time selling, how would that affect your sales revenue numbers? Often, salespeople and front-line managers get bogged down in forecasts, reviews, hiring and recruiting. In fact McKinsey Global reports that salespeople spend less than half their day selling. (This infographic provides … Continue reading Sales Challenges: Four Ways To Keep Your Sales Team Focused On Selling
One of the biggest complaints about account planning is that it takes too much effort. So, it’s no wonder that nearly half of companies see it as an area for improvement (CSO Insights). For starters, many are still using Word, PowerPoint and Excel to design and “execute” their strategic account planning, and frankly it’s like … Continue reading The Challenges of Account Planning in Word, PowerPoint or Excel
Investments in multiscreen advertising continue to rise, but a study from Jivox suggests that marketers still don’t know how to dig out the deep data required for successful campaigns. Lack of technology and skill as well as high costs contribute to the slowdown. The survey found that investments in multiscreen ads continues to rise. In … Continue reading Jivox Study Identifies Data Challenges For Multiscreen Campaign Investments
