Dive into the changing dynamics of CDP ownership, usage and collaboration between marketing and other internal teams. Craig Schinn on February 22, 2024 “Who should the primary user of my CDP be?” “What should the team look like supporting my CDP effort?”“Who should own this initiative?” Brands adopting a CDP often ask me a version … Continue reading Building a center of excellence for CDPs in 2024
Tag Archives: CDPs
Identity resolution platforms and CDPs: Best of the Bot
See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: the difference between identity resolution platforms and CDPs. MarTechBot on November 6, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading Identity resolution platforms and CDPs: Best of the Bot
Making sense of composable CDPs: What martech buyers need to know
Explore the facts and fiction surrounding composable CDPs and how to make them work for your organization. Craig Howard on October 27, 2023 Where there’s hype, there’s curiosity. But in marketing technology, hype is often accompanied by confusion. Martech buyers continually work to stay on top of what’s new and exciting. This requires cutting through … Continue reading Making sense of composable CDPs: What martech buyers need to know
Are marketers cooling on CDPs?
A survey from The CDP Institute indicates lagging CDP use, but strong results for many who use them. Levels of data unification at orgs varies widely. Chris Wood on October 9, 2023 The percentage of marketers using CDPs dropped from 31% in 2022 down to 25% in 2023, according to a report from the CDP … Continue reading Are marketers cooling on CDPs?
How to make AI-driven segments work in composable CDPs
Here are key considerations when starting or expanding AI usage in your composable CDP. Craig Schinn on August 21, 2023 AI-driven segments outperformed standard segments by up to 42% on a recent head-to-head test. This result is typical for brands shifting from a rule-based approach to AI-driven segmentation. The lift tends to be even greater … Continue reading How to make AI-driven segments work in composable CDPs
Composable CDPs: How do they differ from packaged solutions?
Choosing between composable vs. packaged CDP is not straightforward. Here are key considerations to know before making a decision. Craig Schinn on June 20, 2023 “Composable CDP is not a thing. Composable architecture is,” my colleague Craig Howard previously penned in an internal missive. He explained that customer data platforms (CDPs) gained traction when organizations … Continue reading Composable CDPs: How do they differ from packaged solutions?
The future of data management platforms in the era of CDPs
With third-party cookies going away and a fast-growing market for customer data platforms, is there a role for DMPs? Kim Davis on March 6, 2023 Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long … Continue reading The future of data management platforms in the era of CDPs
How CDPs transform donor experience for a nonprofit organization
Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving. Chris Wood on August 16, 2022 When Christian humanitarian organization World Vision wanted to improve their donor experience, they knew getting a CDP was key. “To do this work well, we need to identify prospective donors … Continue reading How CDPs transform donor experience for a nonprofit organization
Looking for clarity on CDPs
Plus the latest on agile marketing and news from Coveo and Qubit. Kim Davis on October 18, 2021 6 key elements of a great agile marketing backlog “Having a great agile marketing backlog can make an impactful difference for teams,” writes agile coach Stacey Ackerman. The definition and purpose of a backlog is simply an … Continue reading Looking for clarity on CDPs
Record growth for CDPs in 2021
New CDPs split about evenly between startups and established vendors. Chris Wood on July 29, 2021 Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. The CDP industry has ballooned to an estimated $ 1.6 billion in revenue, according to the … Continue reading Record growth for CDPs in 2021