Tag Archives: catalogue

Amplifying Campaign Scale with the Third-Party Catalogue

Phil T’ien — April 10, 2020 Programmatic campaigns are able to meet their KPIs most effectively when they leverage a strategic mix of tactics and highly targeted data sets that reach the right audiences at the right time. In fact, precisely targeting the right audience is paramount to campaign success—regardless of the quality of ad … Continue reading Amplifying Campaign Scale with the Third-Party Catalogue