by Paul Atkinson May 31, 2016May 31, 2016 Ecommerce is, by its nature, prone to being a slave to usage stats. The most important of these being conversions, or how many people your website can convince to transition from spectator to a purchaser. A little-considered but significant subset of that data is the proportion of … Continue reading Reclaiming Lost Income With an Abandoned Cart Email Campaign
by Dan Radak April 10, 2016 Follow @https://twitter.com/DanRadakApril 10, 2016 According to the Baymard Institute research, on average 69% of shopping carts get abandoned once the customers reach this final step of your funnel. While the statistics are suggesting that shopping cart is commonly a weak spot for e-commerce sales, there are quite a few … Continue reading Ecommerce CRO Tips: Utilization of Your Shopping Cart
by Karolina Jasvinaite March 31, 2016March 31, 2016 Whoever said email is dead must have worked for a social media platform. Email marketing, especially for ecommerce brands, is a critical component of a customer loyalty and overall marketing strategy. And, these campaigns have been proven to be more effective than customer outreach or communication in … Continue reading Automated Abandoned Cart Emails See the Highest ROI, So Why Aren’t You Sending Them?
by Dan Shewan March 22, 2016March 22, 2016 Imagine if shopping in the real world were the same as shopping online. You walk into a supermarket or a department store, start filling up your shopping cart, only to be suddenly distracted by a kitten playing with a nerf gun in Aisle 3. You promptly forget … Continue reading 13 Ways to Combat Shopping Cart Abandonment
by Ross Barnard March 11, 2016March 11, 2016 Online, you can perform just a few taps and be transported to a whole nother store in a matter of seconds (and without the embarrassment of leaving those items behind in full view of those eagle-eyed people). So here lies the problem for ecommerce retailers: why do … Continue reading 5 Common Reasons For Cart Abandonment (And How You Can Overcome Them)
by Grant Thomas March 7, 2016 Follow @gsthomas22March 7, 2016 You’re missing out on sales every single day. I don’t need to take a look at your website or business to know this. It’s a problem that every online retailer faces. Over 68% of potential sales are lost to shopping cart abandonment alone. Rather than … Continue reading Why Shopping Cart Abandonment Happens and How You Can Prevent It
by John Komarek January 2, 2016January 2, 2016 A harsh reality that every ecommerce owner faces is the fact that out of 100 ecommerce site visitors who add products in a shopping cart, only 31 will proceed to make a purchase. Although it is impossible to convert 100% of those with an abandoned shopping cart … Continue reading 5 Steps to Effective Abandoned Cart Email Campaign
by John Komarek December 30, 2015December 30, 2015 Every day, 68.53% of potential sales are lost on e-commerce sites due to abandoned shopping carts. It means that for every 100 potential customers, only 31 will proceed to make a purchase. There are many reasons why shoppers leave without purchasing and the most common is unexpected … Continue reading 7 Simple Steps to Reduce Shopping Cart Abandonment
by Tom Martin December 9, 2015 Follow @TomMartinDecember 9, 2015 I was reading this morning that an interesting statistic that “almost 69% of online shopping carts that contain at least one item are later abandoned, according to the Baymard Institute, an e-commerce consultancy based in Copenhagen which analyzed 31 studies over the past few years. … Continue reading The #1 Reason For Shopping Cart Abandonment
by Grant Thomas November 24, 2015 Follow @gsthomas22November 24, 2015 The holiday season is here which is great news! For online retailers, this shopping season is the biggest opportunity to generate revenue. This increased traffic also means that shopping cart abandonment will occur at high rates. Cart abandonment is such a pesky problem but let’s … Continue reading How to Prevent Shopping Cart Abandonment and Convert More Sales this Holiday Season
