By Hunter Schwarz November 10, 2023 NASA’s “worm” and “meatball” logos have divided the agency in the past, but increasingly, they’re appearing together. As it embarks on its Artemis era, NASA’s been using two logos at once. Technically, the meatball logo is the official logo, or the “NASA Insignia,” as it’s named in the … Continue reading NASA is breaking a cardinal rule of branding
Kristen Carlson — March 12, 2017 Follow @Kcarlson14— March 12, 2017 More and more organizations and industries are using Big Data to make smart, data-driven decisions. Sustainability is no exception, but how much are you measuring when it comes to your employee sustainability programs? If you’re just transforming your employee sustainability program to be more … Continue reading The 5 Cardinal Rules of a Data-Driven Employee Sustainability Program
Kevin George — December 24, 2016 Follow @imkevin_monk— December 24, 2016 Can you hear that “not-so-pleasant” sound? Well, it is of viewers bouncing away from your website without doing what you wanted them to do – BUY. An effective landing page helps you to turn that unpleasant tune into a melodious song and convert your … Continue reading Delving Into the Cardinal Commandments of Landing Page Design
by Jessica Lunk May 19, 2016 Follow @jessicalunkMay 19, 2016 A typical website visitor hangs around for a whopping ten seconds before leaving for greener pastures. In ten seconds, you must convince visitors that your site is worthy of further investigation. So don’t scare them off with these 6 cardinal sins of website design: 1. … Continue reading The 6 Cardinal Sins of Website Design
