Tag Archives: cannibalization

In-Depth Keyword Cannibalization Analysis for 2020 and Beyond: Do You Have an Immediate Way Out?

Anand Srivastava — January 27, 2020 Keyword Cannibalization Needless to say, there are many SEO-centric misconceptions flooding the market but only a few marketers and experts actually realize the same and include remedial measures into the mix. While talking about the most common SEO mistakes is a topic for another day, we will now discuss … Continue reading In-Depth Keyword Cannibalization Analysis for 2020 and Beyond: Do You Have an Immediate Way Out?

Can company structure spawn cannibalization? Most definitely.

Structural marriage and cross-department coordination are critical for building a successful marketing strategy. With so many business structure possibilities, it can be particularly complicated to consolidate content across departments, especially if it’s created in isolation. Internal structure can therefore dictate content efficiency, and decentralized structures can, in turn, spawn duplicate, overlapping or conflicting content. What … Continue reading Can company structure spawn cannibalization? Most definitely.