Tag Archives: Business

Dedicate This Small Business Week to Building Lasting Customer Relationships

John Oechsle — May 4, 2019 Follow @hjoech — May 4, 2019 Move over, Cinco de Mayo! This year, May 5 kicks off another holiday of sorts and one the US small business community has had circled all year long: National Small Business Week. For the past 56 years, we’ve set aside one week to … Continue reading Dedicate This Small Business Week to Building Lasting Customer Relationships

101 Small Business Marketing Ideas, Part 1: Naming, Logos, & Branding

Sneha Mittal — May 3, 2019 Follow @genes_recoded — May 3, 2019 Entrepreneurship comes with its own set of challenges and with so many options out there, it might be difficult for you to master all aspects of the business. Marketing is evolving each day and even more with the technological evolution changing the way … Continue reading 101 Small Business Marketing Ideas, Part 1: Naming, Logos, & Branding

The New Age of Referral: Leveraging LinkedIn for Business Development

Elizabeth Harr — May 1, 2019 — May 1, 2019 Professional services firms have historically relied heavily on referrals to generate new business. On average, nearly 70% of buyers made a referral for their service provider. Interestingly enough, this number has decreased nearly 5% since 2013. So what gives? Even though recent research shows that … Continue reading The New Age of Referral: Leveraging LinkedIn for Business Development

From Zero to $100,000 Real Quick: How to Get Funding for a Startup Business

Katherine Pendrill — April 29, 2019 — April 29, 2019 When it comes to launching a startup, there’s no magic formula or template that you can follow. While there are plenty of ‘how to’ articles out there and dozens of entrepreneurial gurus sharing their wisdom, everyone’s journey ends up looking a little bit different. This … Continue reading From Zero to $100,000 Real Quick: How to Get Funding for a Startup Business