Tag Archives: Business

Why Business Growth Relies on the Acceptance of Negative Space

Richard Calvert — January 16, 2020 I love negative space. Designers everywhere know about the hidden images within the Toblerone and FedEx logos that unlock the subliminal power of the brand’s purpose. Less well known are the logos of The Food Writers Guild, Spartan golf clubs and ED (Elettro Domestici). Look them up, discover the … Continue reading Why Business Growth Relies on the Acceptance of Negative Space →

4 Social Media Marketing Mistakes Every New Business Makes (And How To Avoid Them)

Social Media Marketing

Thomas Griffin — January 15, 2020 Social media can be a challenging yet rewarding platform to work on. It’s where your audience spends several hours a day, making it a significant place to find customers and boost your brand image. However, approaching people on social media is different from how you use email marketing or … Continue reading 4 Social Media Marketing Mistakes Every New Business Makes (And How To Avoid Them) →

How a New Website Can Drive Revenue for Your Business

Revenue Generation

Dan Moyle — January 15, 2020 We live online. From “Hey Alexa” to hitting Google for every conversational question to ordering groceries online for delivery, our digital and real-life lives have officially merged. It’s a bit like Lawnmower Man or Tron. We’re not sure exactly when it happened, but it happened. And if you’re … Continue reading How a New Website Can Drive Revenue for Your Business →

Getting Back Our Business Mojo

Business Development

Helen Blake — January 15, 2020 Recycling my Christmas cards last weekend, I noticed how rather dull the 2019 batch were. As I was sorting through, I noticed many of the designs had muted colours, and it struck me how much these cards sum up my feelings towards 2019…the business world felt all a bit … Continue reading Getting Back Our Business Mojo →

How to Rank High in Google My Business in 2020

Google Algorithm

Erin McDonald — January 8, 2020 We’ve already discussed why Google My Business is such a valuable tool. Remember, 86% of consumers rely on the internet to find a local business. That’s why it’s integral to be seen on a search. Here are the essentials on how to rank high in Google My Business. How … Continue reading How to Rank High in Google My Business in 2020 →

The Sweetest Sound and Why Caring Matters For Your Business

Business Measures

Brian Basilico — January 10, 2020 The Sweetest Sound… One of the things Dale Carnegie said in his book, How to Win Friends and Influence People, was that the sweetest sound in anybody’s ear is their own name. I want to take that a step further. I think the sweetest sound is not only somebody’s … Continue reading The Sweetest Sound and Why Caring Matters For Your Business →

Business RCS messaging: Will it ever be a workable solution for marketers?

Business Challenges

Android users can receive RCS messaging now but it’s still an uncertain road ahead for marketers – and Apple isn’t the only problem holding us back. Henry Cazalet on January 8, 2020 Business rich communication services (RCS) messaging has been waiting for its turn in the spotlight for well over a decade now. The long-awaited … Continue reading Business RCS messaging: Will it ever be a workable solution for marketers? →

6 of the Best Automation Tools Your Business Should Use

Business Automation

Shane Barker — January 8, 2020 Automation tools with artificial intelligence and machine learning capabilities can help you increase your productivity and grow your business. They can automate simple tasks so that you can concentrate on the important ones. According to the State of Marketing Automation Survey Report 2019, 75% of marketers claim to use … Continue reading 6 of the Best Automation Tools Your Business Should Use →

4 Pre-Launch Tips for New Business Owners

Business Development

Jared Atchison — January 8, 2020 Are you in the process of creating a website for your small business? If so, you’re not alone. There’s so much you have to consider when you want to take your business to the digital world. SEO, website design, and obtaining customers can seem overwhelming in the early stages … Continue reading 4 Pre-Launch Tips for New Business Owners →

LiveRamp sheds location data business

Local Marketing Strategy

The company said it was no longer focused on data aggregation and was concentrating on being a ‘neutral and open marketplace’ Greg Sterling on January 8, 2020 In 2016 LiveRamp paid roughly $140 million for two companies, Arbor and Circulate, that helped the company improve “people based marketing” and deterministic identity resolution. Last quarter, according … Continue reading LiveRamp sheds location data business →