By Clint Rainey November 16, 2023 Is the beloved American fast-food-franchise model facing a reckoning? In the past year, and more frequently in recent months, franchisees that were once big moneymakers for such brands as Burger King, McDonald’s, Popeyes, and Hardee’s have started to file for bankruptcy. On Tuesday, a major Wendy’s franchisee—Florida-based Starboard … Continue reading Wendy’s, Burger King franchise empires are going bankrupt. Is the fast-food model broken?
Wading into controversial topics can be be risky for brands. Here’s how CMOs and marketing leaders can make sense of their stances. Ruben Ugarte on September 13, 2022 Switzerland is known for its beautiful hills, delicious chocolate and world-class banking system. But 80 years ago, they were also known for their notorious neutrality. In both … Continue reading Should CMOs be political? Lessons from Nike, Delta, Burger King and others
By Clint Rainey February 15, 2022 The pandemic has rerouted McDonald’s business through exactly the channels you’d expect: toward the drive-thru lane and onto food-delivery apps like DoorDash and Uber Eats. To roll with it, McDonald’s has made adaptions on the fly, but the company hasn’t been able to stop profits from falling, … Continue reading McDonald’s and DoorDash: Why the burger chain actually got a pretty good deal
Tiffany Fowell — February 8, 2019 — February 8, 2019 A handful of social media influencers recently noticed that Burger King’s official Twitter account was liking their old tweets. And not just tweets from a few weeks ago—really old ones from 2010. It turns out it wasn’t a coincidence Burger King’s “liking” spree targeted tweets … Continue reading The Brilliance of Burger King’s Social Media Campaign (And What We Can Learn From It)
