Tag Archives: Build

How to Build a Website For Your Customers, Not Yourself

Andy Woods December 26, 2020 “When a customer enters my store, forget me. They are king.” John Wannamaker, one of America’s advertising pioneers, is quoted as saying “When a customer enters my store, forget me. He is king.” Well, this attitude is as true for early 20th-century American department stores as it is for website … Continue reading How to Build a Website For Your Customers, Not Yourself →

How to Build a Well-Managed Accounting Firm in 7 Easy Steps

Business Development

Davis Bell December 17, 2020 Even if you have great employees, skills, experience, and clients, your accounting firm may still have difficulties operating at maximum potential if you don’t have the right tools and processes in place. These will enable you to be efficient with your resources and get the best from your team. In … Continue reading How to Build a Well-Managed Accounting Firm in 7 Easy Steps →

How to Use Photos to Establish Your Reputation and Build Relationships

Reputation Online

Karen Repoli December 15, 2020 Most posts you see on Facebook and other social media sites have a photo attached and there’s a good reason for it. Visual content grabs people’s attention and will make them stop, react, and possibly leave a comment on your post. Instagram is all about photos. The more beautiful the … Continue reading How to Use Photos to Establish Your Reputation and Build Relationships →

How to Build an SEO Strategy for Your Business From Scratch

SEO Strategy

Matt Janaway December 11, 2020 mwitt1337 / Pixabay Search engine optimization (SEO) is a fundamental part of your digital marketing strategy. SEO is a set of criteria that you have to follow so that your website shows up on the first page of search results. The higher your website ranks the more traffic you get. … Continue reading How to Build an SEO Strategy for Your Business From Scratch →

Using martech role types to build and maintain teams

Team Management

Scott Brinker’s role categorization can aid team building and planning. Steve Petersen on December 11, 2020 During Discover MarTech 2020, I moderated a birds of a feather session focused on Scott Brinker’s martech role categorization. The discussion surfaced ideas for applying these categorizations. A participant mentioned that the framework could help form and maintain martech … Continue reading Using martech role types to build and maintain teams →

4 Guidelines to Help You Build an Excellent Career Page

Career Resume

Hachem Ramki November 30, 2020 A great career page can be a powerful tool for talent acquisition. It has the capacity to inform, entice, and convert curious visitors into excited applicants. It’s your brand’s direct line of communication with the talent market, and it plays the role of fully representing and promoting your brand. Its … Continue reading 4 Guidelines to Help You Build an Excellent Career Page →

How a Dream Team Will Help You Build Your Passive Income

Team Management

Karen Repoli November 23, 2020 Building your business to have a diverse set of income streams is a wise move. If you hire a team of contractors to handle the production, your passive income truly becomes much more passive once you get your team started. Think of it this way: If you invest in the … Continue reading How a Dream Team Will Help You Build Your Passive Income →

Want to Build Your Own URL Shortener? Read This First.

Website Special Guidelines

Jay Yu November 18, 2020 How hard is it to build a URL shortener? The simple answer is that it’s not too difficult. A software engineer can quickly spin up code to shorten a link, and there are lots of resources and tutorials online that walk you through how to do it. However, there are … Continue reading Want to Build Your Own URL Shortener? Read This First. →

How to Build Your Amazing Startup Team

Startups Tools

Angela Hausman, PhD November 12, 2020 Building your amazing startup team is hugely important since your team provides the expertise needed to build, distribute, and market your brand. Plus an amazing team collaborates, working together to achieve the overarching goals established as guiding principles for your startup. With a mediocre team or a team without … Continue reading How to Build Your Amazing Startup Team →

5 Ways to Build a Team That Drives Success

Team Management

Angela Hausman, PhD November 9, 2020 Maybe you never considered that, when you build a team within your organization, that’s marketing. Far too often, businesses forget that marketing is much more than advertising. Marketing involves 4 aspects, called the marketing mix, to achieve any kind of success, especially in service businesses where your customers work … Continue reading 5 Ways to Build a Team That Drives Success →