Dr. Jay Feldman January 15, 2021 Social media is one of the most valuable communication tools, for both brands and individuals, and becoming verified on social media has become the Holy Grail — everyone wants it and puts an incredible amount of effort into chasing it. I’m verified on Facebook and Instagram, and I constantly … Continue reading How to Build a Personal Brand Worthy of Instagram Verification
Dale Keipert January 12, 2021 Without Trust There Is No Loyalty Building trust online with your customers will never be more important than right now. McKinsey Company published an article that summed up consumer changes perfectly. In their article, they said, “we have covered a decade in days.” There are three forces at work causing … Continue reading Why You Need to Build Trust Online
Karen Repoli January 4, 2021 Attracting traffic to your blog can be challenging. But if you practice a few basic blogging principles you can build your readership and make your visitors feel it’s worthwhile to stick around. There are a number of ways you can help them to do just that. Publish Blog Posts Regularly … Continue reading 6 Easy Ways To Build Your Blog Traffic & Create Loyal Followers
Rui Lourenco December 30, 2020 Building a Minimum Viable Product (MVP) has become the go-to process for startups creating a new product. In this article, I’ll go over the reasons why building an MVP can benefit your startup and help you build a successful product. But first, I wanted to start off with a quick … Continue reading 5 Reasons Why Your Startup Should Build an MVP
Andy Woods December 26, 2020 “When a customer enters my store, forget me. They are king.” John Wannamaker, one of America’s advertising pioneers, is quoted as saying “When a customer enters my store, forget me. He is king.” Well, this attitude is as true for early 20th-century American department stores as it is for website … Continue reading How to Build a Website For Your Customers, Not Yourself
Davis Bell December 17, 2020 Even if you have great employees, skills, experience, and clients, your accounting firm may still have difficulties operating at maximum potential if you don’t have the right tools and processes in place. These will enable you to be efficient with your resources and get the best from your team. In … Continue reading How to Build a Well-Managed Accounting Firm in 7 Easy Steps
Karen Repoli December 15, 2020 Most posts you see on Facebook and other social media sites have a photo attached and there’s a good reason for it. Visual content grabs people’s attention and will make them stop, react, and possibly leave a comment on your post. Instagram is all about photos. The more beautiful the … Continue reading How to Use Photos to Establish Your Reputation and Build Relationships
Matt Janaway December 11, 2020 mwitt1337 / Pixabay Search engine optimization (SEO) is a fundamental part of your digital marketing strategy. SEO is a set of criteria that you have to follow so that your website shows up on the first page of search results. The higher your website ranks the more traffic you get. … Continue reading How to Build an SEO Strategy for Your Business From Scratch
Scott Brinker’s role categorization can aid team building and planning. Steve Petersen on December 11, 2020 During Discover MarTech 2020, I moderated a birds of a feather session focused on Scott Brinker’s martech role categorization. The discussion surfaced ideas for applying these categorizations. A participant mentioned that the framework could help form and maintain martech … Continue reading Using martech role types to build and maintain teams
Hachem Ramki November 30, 2020 A great career page can be a powerful tool for talent acquisition. It has the capacity to inform, entice, and convert curious visitors into excited applicants. It’s your brand’s direct line of communication with the talent market, and it plays the role of fully representing and promoting your brand. Its … Continue reading 4 Guidelines to Help You Build an Excellent Career Page
